Writer - Web jobs in Kansas

Position Summary

In this role, you will be responsible for crafting engaging and optimized web content primarily for businesses within the medical field, ensuring their online presence effectively communicates their services, expertise, and values to their target audience.

Essential Job Functions

• Content Creation:

Produce high-quality, SEO-friendly content for various medical businesses, including but not limited to medical practices, hospitals, clinics, and healthcare service providers. This includes website pages, blog posts, articles, and promotional materials.

• Audience Understanding:

Develop a deep understanding of the target audience for each medical business. Tailor content to resonate with their needs, preferences, and search intents, ensuring maximum engagement and conversion.

• Brand Consistency:

Maintain consistency in brand voice, tone, and messaging across all web content to reinforce the unique identity and values of each medical business.

• SEO Best Practices:

Stay updated on SEO best practices, algorithms, and trends to continuously optimize web content for improved search engine visibility and performance.

• Collaboration:

Collaborate closely with cross-functional teams, including designers, marketers, and medical professionals, to ensure alignment of content with overall marketing strategies and business objectives.

• Performance Analysis:

Monitor the performance of web content using analytics tools to track key metrics such as traffic, engagement, and conversion rates. Use insights to refine content strategies and drive continuous improvement.

Qualifications

• Proven experience as a web copywriter, preferably within the medical or healthcare industry.
• Strong writing skills with a keen eye for detail and proficiency in grammar, spelling, and punctuation.
• In-depth knowledge of SEO principles and techniques, including keyword research, on-page optimization, and link building.
• Ability to conduct independent research and translate complex medical concepts into clear, accessible content for diverse audiences.
• Familiarity with content management systems (CMS)
• Excellent communication and interpersonal skills, with the ability to collaborate effectively in a team environment.
• Flexibility to adapt to changing priorities and project requirements.

Please note- Lifted Logic operates on a hybrid work scheduled and all employees are required to be in office 3 days a week (Tuesday, Wednesday, & Thursday)

For quickest consideration please apply directly through our website:
https://liftedlogic.com/position/web-copywriter/

Job Type: Full-time

Pay: $42,500.00 - $50,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• Monday to Friday

Application Question(s):

• What was your degree in?

Education:

• Bachelor's (Preferred)

Experience:

• Copy editing: 1 year (Required)

Work Location: In person