Website Manager jobs in Ann Arbor, MI

Description:

• The Website Data Sr. Analyst will drive analysis and insights for online experience.

• This includes understanding client behavior and measuring marketing and strategic initiatives ROI, as measured by engagement and CXi scores.

• In addition, this person will also manage standard dashboards and reports, competitive tracking and ad-hoc analyses for stakeholders throughout the organization.

• Measure marketing and strategic initiatives by developing analyses, tracking progress, and calculating effectiveness by optimizing programs and performance.

• Deliver user traffic data to drive insights and decision-making across and third party sites to optimize engagement / conversion and marketing campaign results

• Provide recommendations for improved user experience: spanning navigation, page and surface level design (contribute to UI/UX of the site)

• Contribute to ideation for brand and product marketing opportunities - partnership to identify where ads, brand messages, product offerings, etc. can be inserted in both authenticated and non-authenticated user flows

• Contribute to new user journey designs for target audiences - like low income.

• Partner on strategic digital initiatives and identify performance improvement opportunities for via the use of analytics and insights derived from web tools.

• Own and drive analytical strategy for website, leveraging multiple data intake platforms to aggregate into holistic POVs and recommendations.

• Manage relationships with cross functional business partners by providing user-friendly and insightful data to inform their functional areas.

Qualifications:

• Bachelor's Degree, 5 years if experience in digital analytics

• Retail and/or eCommerce analytics experience strongly preferred

• Exceptional problem solving and analysis skills, paired with the ability to communicate findings to all levels of organization and digital expertise

• Experience preferred working with website analytics tools such as Google Analytics, Full Story, Sitecore, and App Dynamics

• Organized - good planner, able to coordinate complex assignments

• Great communication skills, both written and verbal

• Leadership - assertive, confident, proactive, not afraid to speak up and ask questions

• Self-motivated with a great work ethic

• Comfortable in both team environment and working independently

• Practical and analytical, good problem-solving ability

• Creative and able to think outside the box

• Data Analysis skills

• English- Speak, Read, Write

Benefits:

Healthcare Insurance: Synectics offers eligible employees and their dependents healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. Premiums are subsidized by Synectics.

Dental Insurance: Synectics offers eligible employees and their dependents a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.

Vision Insurance: Synectics offers eligible employees vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.401(k) Plan: The Synectics Inc. Investment Savings Retirement Plan. Synectics offers all employees who are 21 years of age or older the opportunity to invest in the 401(k) Plan on the first enrollment date that is at least 30 days after employment begins. Enrollment dates are each January 1st, April 1st, July 1st, and October 1st.

Technical Certification Bonus: Synectics is pleased to award its employees a bonus of up to $500 for an approved professional certification. In determining the bonus amount, Synectics will consider the cost of the test(s) for any certification relating to your current position, achieved during your employment with us. Only one Certification Bonus per calendar year may be awarded per employee. Only current, active employees will be eligible to receive this bonus. It will be awarded 90 days after the Synectics office has received documentation confirming the successful completion of the certification.

Synectics is an equal opportunity employer.