Web Content Director establishes and directs the strategic long-term goals, policies, and procedures for the curation of content utilized on web, mobile, and other platforms. Develops and directs consistent methodologies to analyze content consumption data and to define content needs. Being a Web Content Director determines the long-term resources required to accomplish the organization's business objectives. Leads negotiations with vendors to obtain content. Additionally, Web Content Director requires a bachelor's degree. Typically reports to a director. The Web Content Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Web Content Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)
YOUR ROLE
You will lead content strategy for FinanceBuzz across our syndication partners. This is an amazing opportunity to own not only evergreen, but also timely and AI content that will take us from 15 articles per day to 100 per day without sacrificing quality. The impact: you’ll reach millions of readers and drive new incremental revenue for the business. You will own the syndication calendar and fill it with story ideas and headlines. In addition, you’ll empower your editors and writers to grow into content strategists as well. (NOTE: This is NOT an SEO position.)
You'll need to be comfortable with a fast-paced, data-driven content creation process where you immerse yourself in both internal and partner analytics to drive content strategy and optimize performance. The ideal candidate is someone chock full of article ideas who can easily come up with dozens of highly-clickable ideas at any moment, whether it’s content relevant to today, to the season, or beyond. You also love coaching others in this process.
This department is rapidly growing and needs someone with an eye for efficiency and forging new processes. You must be systems-minded and love growing your team. You and your in-house team will be tasked with training and managing freelance editors and writers, as well as hiring additional in-house and freelance talent as we expand.
To thrive in this role, you'll need an entrepreneurial mindset and abundant curiosity. You are not someone daunted by ambiguity or unknowns. When you identify an opportunity, you go for it and when you're not sure, you test and iterate. We're looking for a strategic thinker who sweats the details.
SUCCESS LOOKS LIKE
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Total Rewards & Compensation
Salary range: $90,000–$110,000
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.