Trade Show Director develops and directs the overall strategic planning, budget, and execution of trade shows and exhibitions. Collaborates with stakeholders, sales, and marketing to develop the business objectives, concepts, deliverables, and timelines of a show. Being a Trade Show Director devises innovative solutions to enhance the impact of an event. Ensures detailed planning and execution of show and evaluates show outcomes based on established metrics for quality and attendance. Additionally, Trade Show Director typically requires a bachelor's degree. Typically reports to top management. The Trade Show Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Trade Show Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
The Trade Development Manager supports suppliers and channel(s)in developing business plans and promotions with the sales team. The position actively supports suppliers in the market and acts as the liaison between suppliers and sales. The position understands, plans, and executes supplier priorities on a monthly, quarterly, and fiscal year basis. The position manages POS, supports graphics, and creates selling concepts. In addition, develops relationships with key accounts and key personnel with sales divisions. The position executes professional sales presentations, including gathering information and selecting the right tools to achieve the goals. In addition, creates and plans activations including but not limited to wine dinners, tasting events, staff trainings and GSMs. Recaps ROI and progress on goals on a monthly basis and regularly works with suppliers and sales representatives in the field. While the position services both on and off accounts, the position will be primarily focused on On-premise accounts 80% of the time and work in the trade 75% of the time.
Brings a positive attitude and outlook to the position and acts as an ambassador to sales, suppliers, and customers.Builds a strong rapport with Business ManagersSelf-starter and motivated mindset and is comfortable working independentlyFlexible working schedule is required to meet supplier and customer needs, which include weekends and evenings
Frequently run reports to maximize sales opportunities, identifying voids, share, and opportunitiesDevelops individual scorecards (KPIs) for each segment within each team progress against the scorecards, and uses internal tracking tools and visibility tool box to provide up to date feedback. Manage all budgets relating to supplier, samples and marketingDrive maximum account visibility and exposure
Create sales and marketing concepts both on and off premise utilizing supplier POSGenerate seasonal concept menus including key prioritiesTrain and educate sales teamLead sell directly into accounts tied specifically to supplier scorecards and target listsFamiliarity with supplier learning platformsDelivers high level of organization and time management while achieving monthly supplier priorities
Bachelor’s DegreeAt least 5 -7 years of progressively increasing Marketing and or Trade Development experience.Management a team with goal setting, tracking and high performance delivery of expected results.Excellent MS office and DSS skillsMust have excellent team work, planning and collaboration skillsLeadership capabilities with strong presentation and interpersonal skillsStrong sales and good communication skillsStrong knowledge of wine and spirits Demonstrates high level of professionalism and demonstrates sound judgment and problem-solving skillsShould have strong attention to detail and the ability to multi-task.
Work Conditions and Physical Requirements:
Frequent hand motion with answering and dialing phones and computer workOccasional carrying, overhead reaching and lifting of 50 pounds to perform various dutiesOccasional immediate reaching to perform various office dutiesOccasional standing for long amounts of time to perform various dutiesOccasional walking for short amounts of time to perform various dutiesExtended sitting and standing for long periods of time at desk, workstation or at account visits and meetingsMinimal squatting or bending to perform various dutiesThe position requires much time driving their own personal vehicle working with suppliers, sales representatives, and servicing accounts.
This position is required to work 75% in the market and may be exposed to inclement weatherOccasional Climb Stairs
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