Top Public Relations Executive plans and directs all aspects of an organization's public relations policies, objectives, and initiatives. Ensures that all external communications result in positive public relations. Being a Top Public Relations Executive maintains public good will towards the organization. Requires a bachelor's degree. Additionally, Top Public Relations Executive demonstrates expertise in a variety of the field's concepts, practices, and procedures. Typically reports to top management. The Top Public Relations Executive manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Comprehensive knowledge of the overall departmental function. To be a Top Public Relations Executive typically requires 8+ years of managerial experience. (Copyright 2024 Salary.com)
To be part of our organization, every employee should understand and share in the YNHHS Vision, support our Mission, and live our Values. These values - integrity, patient-centered, respect, accountability, and compassion - must guide what we do, as individuals and professionals, every day.
Responsible for Hospital media relations, working with staff and administration to maximize positive visibility and minimize negative exposure. Responsible for writing and disseminating news releases and media advisories; handles all media inquiries; proactively pitches and places media stories; schedules and coordinates media interviews and news conferences; and manages media issues. Provides media relations advice and training to hospital staff. Supports and collaborates with YNHHS Marketing and Communications. Monitors and logs all media coverage. Provides quarterly and yearly media coverage updates to Dir. PR, YNHHS. Contributes as a writer and editor to hospital publications. Coordinates hospital video productions and photos shoots. Plays a key role in disaster communications s well as on-call and on-site media management. Serves on hospital committees, as needed.
EEO/AA/Disability/Veteran
EDUCATION
Bachelor's degree required. Preferably in journalism, public relations or communications.
EXPERIENCE
Minimum of five to seven years in a media relations or communications position. Healthcare industry preferred. Must have experience dealing with media and managing crisis communications. Excellent writing and editing experience required.
SPECIAL SKILLS
Excellent communications skills with emphasis on working with media, pitching news stories and interacting with clinical personnel. Proficient in Microsoft office. Must have excellent organizational skills, along with ability to handle multiple tasks at once and work independently to achieve goals. Must have strong interpersonal skills.
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