Top Marketing Executive jobs in Delaware

Top Marketing Executive designs, develops, and directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Being a Top Marketing Executive oversees critical marketing functions, including market research, communications, and product planning. Utilizes data-driven methods to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Top Marketing Executive develops budgets, resources, and teams to execute short-term and long-term marketing plans Requires a bachelor's degree. Typically reports to chief marketing officer. The Top Marketing Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)

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SVP Head of Retail to Cards Marketing (Hybrid)
  • Hispanic Technology Executive Council
  • Wilmington, DE FULL_TIME
  • The US Personal Banking and Wealth Management Marketing organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention, across all major Business Units in Citi's Personal Bank - Branded Cards and Lending, Retail Bank and Mortgage, Wealth and Citi Retail Services. The Existing Customer Marketing (ECM) team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi - increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicating new benefits, features and products that can strengthen our relationship. The organization develops the strategies and plans that deliver sizable revenue, deposits and sales with substantial budget and headcount.

    The Retail ECM Marketing - Head of Retail to Cards Marketing (SVP) is responsible for leading the marketing strategy and execution for Retail-to-Cards acquisition programs and supports Investment-to-Cards Wealth initiatives including CitiGold, Citi Self Invest and CPWM. This role will develop, defend and execute a detailed and robust omnichannel Marketing plan to create new and innovative ways to deliver incremental deposits and expense efficiencies. This role will further ensure a coordinated set of metrics to determine program effectiveness and maintain a tight lens on controls and budget.

    Responsibilities

    • Develop omnichannel Marketing Plan targeting Retail-to-Cards customers with Retail deposit products
    • Work with Analytics to determine optimal targeting and contact strategy to continue to optimize existing programs
    • Develop a test and learn agenda for ongoing program enhancements
    • Create a focus on performance marketing to ensure comprehensive understanding of campaign results and identify program optimization
    • Identify new opportunities with the Retail-to-Cars programs tied to the evolution of Retail marketing
    • Lead, manage and develop a team of 3 VP Program Managers
    • Foster a strong control environment within cross-sell, adhere to established operating procedures and lead Issues Resolution as they arise.
    • Manage the Retail relationship with American Airlines by representing Marketing in contract renewal negotiations and drive the marketing discussions and planning pre and post consummation.
    • Serve as the day-to-day contact for the Citi American Airlines team and for senior card partners

    Qualifications

    • Bachelor's degree in marketing, business, or a related field
    • 8 years of experience developing and executing marketing campaigns and proven experience developing marketing strategies
    • Ability to manage and lead cross-functional teams in Business Units, Analytics, Marketing Executions and Controls
    • Experienced people manager
    • Excellent communication and interpersonal skills and demonstrated ability to build relationships across a wide group of stakeholders (including with an external partner)
    • Experience managing external marketing agencies

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    Job Family Group:

    Marketing

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    Job Family:

    Marketing Program Management

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    Time Type:

    Full time

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    Primary Location:

    Wilmington Delaware United States

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    Primary Location Salary Range:

    $139,690.00 - $209,530.00

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    Citi is an equal opportunity and affirmative action employer.

    Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

    Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review .

    View the "EEO is the Law" poster. View the EEO is the Law Supplement.

    View the .

    View the Pay Transparency Posting

     

  • 23 Days Ago

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Payroll specialist
  • Top Stack
  • Wilmington, DE FULL_TIME
  • Prepares and distributes the weekly and bi-weekly payrolls for the assigned divisions of the company. Enters union, hourly and salaried payroll timesheets, work orders, payroll adjustments and correct...
  • 4 Days Ago

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Sr. Director, Marketing - Acute Care
  • 10000136 - Director Marketing
  • Wilmington, DE FULL_TIME
  • Join AstraZeneca's Acute Care team in the Cardiovascular Renal Metabolic (CVRM) Business Unit, where we push the boundaries of science and technology to reduce morbidity, mortality, and organ damage. ...
  • 6 Days Ago

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Dog Groomer
  • Top Dog Self Wash
  • Wilmington, DE PART_TIME,CONTRACTOR
  • EXPERIENCED Dog Groomer wanted for a 12 year small local business with an established clientele. Looking for a person to fill grooming appointments from 11:00 am to 5:00 pm, one day a week (Wed-Fri). ...
  • 20 Days Ago

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Installer/Service Technician
  • Top City Inc.
  • Bear, DE FULL_TIME,PART_TIME
  • The job involves installing aftermarket truck, car and SUV accessories, such as bed liners, hitches, truck caps, tonneau covers, and tube steps. Experience in installation and wiring is a plus, but if...
  • 3 Days Ago

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Site Engineer (Civil)
  • Top Gun Staffing, Inc.
  • Georgetown, DE FULL_TIME
  • Are you a Civil Engineer that is ready to take your career to the next level? Come join this amazing team! Top Gun Staffing is currently recruiting a Civil Site/Project Engineer for a fast-growing com...
  • 5 Days Ago

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Senior Marketing Specialist
  • Epsilon
  • Irvine, CA
  • Job Description The Sr. Account Executive (SAE) oversees and manages the workflow and execution of various multi-channel...
  • 3/29/2024 12:00:00 AM

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Digital Marketing Expert
  • Genpact
  • Richardson, TX
  • Job Description: Liaise with cross-functional teams on structuring and executing operational and strategic services and ...
  • 3/28/2024 12:00:00 AM

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Marketing Generalist
  • dancker
  • Capitol Heights, MD
  • dancker is ready to welcome a positive, self-starter, and design-minded collaborator into our marketing team to help sha...
  • 3/28/2024 12:00:00 AM

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Marketing Generalist
  • StellarWP
  • Lansing, MI
  • Description The Marketing Generalist plays a pivotal role in executing marketing initiatives across various channels to ...
  • 3/28/2024 12:00:00 AM

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Marketing Representative
  • Midtown Agency
  • New York, NY
  • Job Description Job Description Our company is seeking a Marketing Representative who will be responsible for carrying o...
  • 3/28/2024 12:00:00 AM

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Retail Marketing Expert
  • Colgateinvestors
  • Actualizacin del sitio en progreso. No podr solicitar en este momento. Por favor sea paciente y revise nuevamente ms tar...
  • 3/26/2024 12:00:00 AM

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Digital Marketing Expert
  • Genpact
  • Richardson, TX
  • Job Description: Title: Digital Marketing Expert Location : Richardson, TX Type of hire: Fulltime + Benefits. Responsibi...
  • 3/25/2024 12:00:00 AM

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Senior Marketing Specialist
  • Sanford Health
  • Sioux Falls, SD
  • Create Your Career With Us! Sanford Health is one of the largest and fastest-growing not-for-profit health systems in th...
  • 3/25/2024 12:00:00 AM

Delaware is 96 miles (154 km) long and ranges from 9 miles (14 km) to 35 miles (56 km) across, totaling 1,954 square miles (5,060 km2), making it the second-smallest state in the United States after Rhode Island. Delaware is bounded to the north by Pennsylvania; to the east by the Delaware River, Delaware Bay, New Jersey and the Atlantic Ocean; and to the west and south by Maryland. Small portions of Delaware are also situated on the eastern side of the Delaware River sharing land boundaries with New Jersey. The state of Delaware, together with the Eastern Shore counties of Maryland and two co...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Top Marketing Executive jobs
$316,129 to $453,366

Top Marketing Executive in Ogden, UT
And to do that, effective CMOs play a larger role, taking on additional responsibilities in areas as diverse as internal culture, talent, IT purchasing, and customer engagement.
October 03, 2019
Top Marketing Executive in Fort Lauderdale, FL
Maybe you’re not ready to replace your CMO with a CXO.
October 20, 2019
95% of CMOs are confident they will hit their annual goals.
December 15, 2019
Top Marketing Executive in Anaheim, CA
Marketing training, leadership and organisational alignment are only three of the many responsibilities undertaken by today’s multi-talented CMOs.
December 01, 2019