Top International Marketing Executive plans and directs all aspects of an organization's international marketing policies, objectives, and initiatives. Identifies changes in the marketing environment or changes in competitive strategies and evaluates, adjusts, or redrafts the organization's international marketing plan and philosophy accordingly. Being a Top International Marketing Executive leads and directs market research for business outside of the United States. Requires a bachelor's degree. Additionally, Top International Marketing Executive typically reports to top management. The Top International Marketing Executive manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Comprehensive knowledge of the overall departmental function. To be a Top International Marketing Executive typically requires 8+ years of managerial experience. (Copyright 2024 Salary.com)
About LifeVantage
LifeVantage Corporation (Nasdaq:LFVN), the activation company, is a leading health and wellness company with products designed to activate optimal health processes at the cellular level. LifeVantage’s product line includes nutrigenomic activators, dietary supplements, nootropics, pre- and probiotics, weight management, skin and hair care, bath & body, and targeted relief products. If you pride yourself on providing a top notch consumer experience, this is the role for you.
Position Summary
LifeVantage is on the search for an impactful, resourceful International Product Marketing Manager to champion the growth of LifeVantage through:
This fast-paced role is integral to the successful development of new products and marketing strategies for the company’s international markets. The position will be responsible for taking US-lead products/initiatives and working closely with international market VPs and GMs to paint a vision for how products, campaigns, and initiatives would work for the market, determining if they are a fit for the market or if adjustments should be made. Finally, the Manager will usher the product, campaign or initiative through the commercialization, launch, or execution process.
In addition to serving as the conduit for execution and project management within the marketing department, the International Product Marketing Manager is intricately involved in ensuring cross-functional collaboration, process and strategy extends to sales and marketing team members in market, maintaining an especially strong relationship with market GMs. Together with those cross-functional peers and the other members of the product marketing team, they work to execute marketing strategies locally and will be held responsible for key performance indicators tied to market engagement and growth.
What Does Success Look Like?
An integral part of a global product marketing team, success within this role comes when there is one LifeVantage global brand and when international markets feel completely integrated and included as part of the LifeVantage team, sharing in both the success and opportunities that exist for the organization.
The role interacts daily with international VPs and GMs and cross-functional leaders and teams to ensure the products and projects are delivered with excellence, and that the LifeVantage consumer experience remains second to none. The ability to build solid cross functional partnerships and maintain good communication is essential.
This role requires a keen self-starter and multitasker who thrives in an empowered environment with the ability to make both long-term strategic decisions and quick decisions under pressure.
The successful candidate will have exceptional product and project management experience, with the ability to see the bigger picture while remaining intricately connected to the details.
Essential Duties & Responsibilities include (others may be assigned):
Education/Experience
International Markets of Interest
We are seeking candidates who have experience in any or all of the following markets:
Qualifications/Skills
You’ve got to have these skills in order to be considered:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.