Top Division Marketing Executive develops and directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Being a Top Division Marketing Executive oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Top Division Marketing Executive develops budgets, resources, and teams to execute short-term and long-term marketing plans Requires a bachelor's degree. Typically reports to senior management. The Top Division Marketing Executive manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. To be a Top Division Marketing Executive typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. (Copyright 2024 Salary.com)
About Discovery Senior Living
Discovery Senior Living ranks prominently among the 5 largest senior housing providers in the US, and is nationally renowned for designing, developing, marketing, and operating a multi-brand portfolio of upscale, luxury senior-living communities. With over 250 communities in nearly 40 states, and 15,000 dedicated employees, Discovery Senior Living, with multiple national brands, is one the largest and fastest growing senior living companies in the United States. Recognized as a Great Place to Work, Discovery continues its rapid growth trajectory to lead the industry in providing desirable communities and exceptional lifestyle and value for our residents all while retaining our family-first culture. We’re a 30-year-old innovative company with a rich history of delivering exceptional service and quality care in desirable, enriching residential environments.
Discovery Senior Living is hiring a Division Marketing Manager to help support the operations of our senior living communities. **Candidates ideally located in IA, MO, NE, KS & CO.**
This position is directly responsible for overseeing divisions community marketing to drive lead generation, lead conversion and community outreach efforts to support occupancy growth. This includes using creative and strategic strategies for both traditional and digital marketing tied to: advertising, direct mail, social media, events, collateral development, media relations, tracking results, lead data/analysis, reporting on ROI, annual budgeting and managing monthly expenses within budget for the Discovery Senior Living’s new Regional Division.
Responsibilities:
Qualifications:
Benefits:
In addition to a rewarding career and competitive salary, Discovery offers a comprehensive benefit package.
Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.
EOE D/V