Top Division Market Research Executive directs and oversees a division's market research function. Utilizes data analytics to produce findings to present to management and use for product development decisions. Being a Top Division Market Research Executive evaluates current sales and other data to develop insights into future trends. Conducts market studies and testing to determine new product potential. Additionally, Top Division Market Research Executive recommends marketing efforts that are focused on markets with high potential. Requires a bachelor's degree of Marketing or business. Typically reports to top management. The Top Division Market Research Executive manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Comprehensive knowledge of the overall departmental function. To be a Top Division Market Research Executive typically requires 8+ years of managerial experience. (Copyright 2024 Salary.com)
Summary
The Manager, Conversion Rate Optimization is responsible for defining the market opportunities, marketing, & analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. They may be allocated to focus on a particular component of the marketing life cycle and or channel.
General Responsibilities
Requirements:
Skills & Knowledge:
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, and New York City laws, the pay range for this position is as follows:
Minimum full-time salary range is between $90,000 - $95,000. This position is not bonus eligible, and information on benefits offered is here.
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Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.
Job: MARKETING
Organization: Virtual Learning
Schedule: FULL\_TIME
Req ID: 9928
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