Top Advertising Executive jobs in Wilkes Barre, PA

Top Advertising Executive develops the vision, strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the creation and implementation of all advertising campaigns. Being a Top Advertising Executive identifies media channels and directs the placement of all advertisements and the development of promotional materials. Measures campaign effectiveness and return on investment using sales and profit data analysis. Additionally, Top Advertising Executive innovates new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Top Advertising Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)

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Sales Account Executive
  • Lamar Advertising Company
  • SCRANTON, PA FULL_TIME
  • Are you in search of a workplace that thrives on community connections through advertising? If so, we’d love to have you join our sales team! We need someone who understands the connection between marketing and sales and genuinely gets excited with each and every sale - big or small. Our Lamar office in Scranton, Pennsylvania, is now hiring a new Account Executive (salary commission) to help us bring innovative outdoor advertising campaigns to life for brands in Scranton, PA, and the surrounding areas.

    The purpose of the Sales Account Executive is to meet and exceed sales objectives in their assigned territory by promoting and selling outdoor advertising to qualified advertisers. An Account Executive (AE) is expected to use professional sales techniques and develop long-term advertising relationships that grow Lamar advertising sales.

    Want to hear more about Lamar? Check out these videos:

    • About Us
    • Our Relationships
    • Giving Back Program

    What’s in it for you?

    • A Monday-Friday schedule with paid holidays
    • First-year earning potential of $42,640 - $61,640/ year, dependent on experience and selling ability
    • No commissions cap, so earning potential is unlimited as you grow your book of business!
    • Monthly auto and cell allowances for work-related expenses

    What can you expect from us?

    • 4 - 6 week comprehensive training program with opportunities to participate in our corporate-hosted Lamar Sales School
    • Multiple medical plan options
    • Dental and vision insurance
    • 120 hours of paid time off (PTO) that increases with tenure
    • 12 paid company holidays including Presidents Day and Juneteenth
    • Paid parental leave
    • 401(k) plan with company contributions for participation
    • Wellness program incentives such as medical plan premium holidays and HSA contributions
    • Ongoing professional development and internal leadership programs to maximize your career potential
    • Advancement opportunities, as our goal is to promote all Sales Managers from within!

    What we’re looking for in YOU:

    • Comfort making cold calls over the phone and in-person
    • Ability to make oral presentations and clearly articulate policies and procedures
    • Align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds
    • Motivation to learn new technology and systems
    • Ability to exhibit effective time management and self-organization
    • Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers
    • Ability to communicate professionally both verbally and in writing
    • Ability to perform effectively under fluctuating workloads
    • A knack for making connections and gaining the trust of others
    • Ability to meet a sales quota and utilize general sales techniques
    • Intrinsic self-motivation to overcome challenges and meet goals
    • Resilience in response to rejection

    Education and experience:

    • Current and Valid Driver’s License required
    • College Degree preferred
    • Previous Outdoor Advertising sales experience preferred
    • Proficiency in Microsoft Office Suite
    • CRM experience preferred
    Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position. 
     
    Candidates with a disability in need of an accommodation to fulfill our application requirements should email applicantassistance@lamar.com.

    A day in the life:

    On a regular basis, you will:

    • Meet and exceed sales targets and monitor personal sales data and reports
    • Target businesses in the assigned area and visit each established Lamar client as well as competitor's clients in a specified time frame
    • Exhibit working knowledge of local and national competition
    • Cluster accounts to work them efficiently 
    • Identify potential growth areas and open new accounts
    • Use Lamar computer tools to locate prospects & follow up on leads, as well as prepare proposals, written presentations, and research
    • Develop their presentation skills by utilizing computer tools, and present to clients on a regular basis
    • Develop new product knowledge and selling skills
    • Actively participate in sales meetings, regional meetings, seminars, and trade shows
    • Perform administrative duties, such as:
      • Maintaining daily, weekly, and monthly sales plans a month in advance
      • Follow up on all client production orders and problem-solve any issues that may arise
      • Maintaining organized and up-to-date records of clients and sales activity

    Physical demands and work environment:

    • The work environment is a combination of an office environment and work in the field making sales calls and servicing existing accounts.
    • The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking.
    • Nights spent away from home traveling are less than 10%.

    Who we are:

    Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

    We provide ad space through:

    • Billboards
    • Interstate logos
    • Handpainted murals
    • Transportation and airports
    • The largest network of digital billboards in the United States

    We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

    We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.

     

    Lamar is an EOE/AA: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristic

    Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!

    California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar.  By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar.  Lamar will not sell this information.

    #Reg56ID #EarlyTalent 

  • 3 Days Ago

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Executive Director, Advertising & Promotions Regulatory Affairs
  • Bausch Health
  • Scranton, PA FULL_TIME
  • Bausch Health is a global company that develops, manufactures, and markets a differentiated product portfolio across multiple high-growth therapeutic areas including Gastroenterology, Generics, Neurol...
  • 10 Days Ago

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Verifier
  • Gregory Welteroth Advertising
  • Montoursville, PA FULL_TIME
  • Do you have an eye for detail? Do you enjoy working with data? As a Verifier on our media team, you will work daily with varying forms of media, data, and our media partners. Your keen eye and skills ...
  • 20 Days Ago

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Business Development
  • Gregory Welteroth Advertising
  • Montoursville, PA FULL_TIME
  • We are looking for a dynamic professional who can build strong relationships and can identify new markets, services, processes, and partnerships. If you can build client relationships and work to offe...
  • 20 Days Ago

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Maintenance
  • Gregory Welteroth Advertising
  • Montoursville, PA FULL_TIME
  • General Maintenance WorkerJob Summary : The General Maintenance Worker will perform general maintenance and repairs for assigned equipment and facilities including plumbing, electrical, basic carpentr...
  • 2 Days Ago

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Property Manager
  • Gregory Welteroth Advertising
  • Montoursville, PA FULL_TIME
  • Our team is growing and we are looking for the right individual to join us. We have an exciting opportunity for a property manager. We are looking for someone with experience, strong interpersonal ski...
  • 2 Days Ago

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0 Top Advertising Executive jobs found in Wilkes Barre, PA area

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Guest Services Representative
  • Live Nation Entertainment, Inc.
  • Scranton, PA
  • Job Summary: Job Summary: Who are we? Live Nation Entertainment is the world's leading live entertainment and eCommerce ...
  • 3/27/2024 12:00:00 AM

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Retail Parts Pro
  • Advanceautoparts
  • Scranton, PA
  • Location: Location: Retail Parts Pro in Scranton, PA at Advance Auto Parts **Location:** 640 Luzerne Street **Career Des...
  • 3/25/2024 12:00:00 AM

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Cashier (Full/Part Time)
  • BJs
  • Clarks Summit, PA
  • Responsibilities Processes Member purchases in a courteous and friendly manner, including verifying, renewing, upgrading...
  • 3/25/2024 12:00:00 AM

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Cashier (Full/Part Time)
  • BJs
  • Moscow, PA
  • Responsibilities Processes Member purchases in a courteous and friendly manner, including verifying, renewing, upgrading...
  • 3/25/2024 12:00:00 AM

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Cashier (Full/Part Time)
  • BJs
  • Hazleton, PA
  • Responsibilities Processes Member purchases in a courteous and friendly manner, including verifying, renewing, upgrading...
  • 3/25/2024 12:00:00 AM

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Cashier (Full/Part Time)
  • BJs
  • Tunkhannock, PA
  • Responsibilities Processes Member purchases in a courteous and friendly manner, including verifying, renewing, upgrading...
  • 3/25/2024 12:00:00 AM

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Cashier (Full/Part Time)
  • BJs
  • Carbondale, PA
  • Responsibilities Processes Member purchases in a courteous and friendly manner, including verifying, renewing, upgrading...
  • 3/25/2024 12:00:00 AM

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Cashier (Full/Part Time)
  • BJs
  • Kunkletown, PA
  • Responsibilities Processes Member purchases in a courteous and friendly manner, including verifying, renewing, upgrading...
  • 3/25/2024 12:00:00 AM

Wilkes-Barre (/ˈwɪlksˌbɛər/ or /-bɛəri/) is a city in the Commonwealth of Pennsylvania and the county seat of Luzerne County. It is one of the principal cities in the Scranton–Wilkes-Barre–Hazleton, PA Metropolitan Statistical Area. Located at the center of the Wyoming Valley, it is second in size to the nearby city of Scranton. The Scranton–Wilkes-Barre–Hazleton, PA Metropolitan Statistical Area had a population of 563,631 as of the 2010 Census, making it the fourth-largest metro/statistical area in the state of Pennsylvania. Wilkes-Barre and the surrounding Wyoming Valley are framed by the P...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Top Advertising Executive jobs
$280,629 to $376,803
Wilkes Barre, Pennsylvania area prices
were up 1.5% from a year ago