Top Advertising Executive jobs in Reading, PA
Top Advertising Executive develops the vision, strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the creation and implementation of all advertising campaigns. Being a Top Advertising Executive identifies media channels and directs the placement of all advertisements and the development of promotional materials. Measures campaign effectiveness and return on investment using sales and profit data analysis. Additionally, Top Advertising Executive innovates new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Top Advertising Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)
Recently Added Top Advertising Executive jobs
Senior Manager, Paid Social Advertising
- eJam
-
Reading, PA
FULL_TIME
-
About eJam:
eJam is a dynamic and innovative consumer products brand incubator and holding company, renowned for its expertise in eCommerce marketing. At the forefront of digital commerce, we specialize in identifying market trends and consumer needs, quickly adapting to bring exciting products to a global audience. Our collaborative and entrepreneurial environment is the driving force behind our success, making eJam an exciting and rewarding place to work. We believe in empowering our team members, fostering creativity, and encouraging professional growth. By joining eJam, you'll be part of a vibrant community that values teamwork, innovation, and achieving exceptional results.
Role Overview:
In the role of Facebook Media Buyer Team Lead for Facebook at eJam, you will lead the charge in both hands-on media buying and managing a team dedicated to Facebook advertising. This position demands a dual focus: directly executing and optimizing high-performing Facebook campaigns, and guiding a team of media buyers towards our common goals of driving revenue and profits. This role is tailored for someone who excels in the practical aspects of media buying, analysis, optimization, and thrives in an environment that values innovation and fast-paced execution.
Key Responsibilities:
Directly manage and execute media buying on Facebook, setting a high standard for performance and strategy.
Develop a media strategy aligned with eJam’s revenue and profit goals.
Manage the advertising budget, optimizing allocation for financial success.
Drive revenue and profit through effective paid advertising strategies.
Channel Management & Optimization:
Assess and prioritize advertising channels based on ROI and audience engagement.
Continuously analyze channel performance, reallocating investments for optimal results.
Team Leadership & Development:
Build and manage a proficient media buying team across various digital platforms.
Set clear performance metrics, offering regular feedback and development opportunities.
Performance Analysis & Market Insights:
Utilize analytics tools for detailed performance tracking.
Stay abreast of market trends, leveraging insights for strategic decision-making.
Agency & Vendor Relations:
Foster productive relationships with media vendors and advertising agencies.
Negotiate contracts and establish KPIs that align with eJam’s objectives.
Collaboration & Affiliate Management:
Collaborate with Creative and CRO teams to maximize campaign effectiveness.
Oversee affiliate partnerships, ensuring alignment with advertising goals.
Requirements
Proven success in managing large-scale Facebook advertising campaigns
Proven experience managing an annual margin budget of $6,000,000
Strong experience in hands-on Facebook media buying, along with managing and leading a team of media buyers.
Experience managing remote and distributed teams, demonstrating effective virtual leadership skills.
Demonstrated ability to manage large budgets and achieve financial targets.
Strong analytical skills, coupled with effective leadership and communication abilities.
Benefits
Health, Dental & Vision
Matching 401(k)
Paid Time Off
Amazing Office Environment
Salary: $120,000 - $160,000
Performance Bonus Potential: Your maximum potential bonus is up to 40% of your salary.
Achieving 100% of your goals earns you a bonus of 33.33% of your salary.
You can earn up to 120% of your bonus target, which equates to 40% of your salary, by exceeding your goals.
- 23 Days Ago
Arborist - Top Trimmer
- Lewis Tree Service
-
Reading, PA
FULL_TIME
- At Lewis, we provide the stability of a long-standing, employee-owned company with the progressive nature of a growing, improvement-minded future. We’re the second-largest utility vegetation managemen...
- 7 Days Ago
Legal Administrative Assistant
- Ascension Global Staffing & Executive Search
-
Reading, PA
FULL_TIME
- Ascension Global Staffing & Executive Search, a Hispanic Women Owned & Operated National Recruiting Firm stands at the forefront of innovation and excellence. Led by a visionary team with a deep commi...
- 20 Days Ago
Trust & Estates Paralegal
- Ascension Global Staffing & Executive Search
-
Reading, PA
FULL_TIME
- Ascension Global Staffing & Executive Search, a Hispanic Women Owned & Operated National Recruiting Firm stands at the forefront of innovation and excellence. Led by a visionary team with a deep commi...
- 20 Days Ago
Executive Assistant
- Seneca Distributions LLC
-
Pottstown, PA
FULL_TIME
- Executive Assistant Job Description: Our company is looking to hire an Executive Assistant to aide executive staff by handling a wide variety of situations involving the administrative and operational...
- 6 Days Ago
Account Executive
- Stratix Systems
-
Reading, PA
FULL_TIME
- Come join our Ricoh President's Award winning team and the Greater Reading Chamber Alliance's fastest growing business! Stratix Systems has a growth opportunity for an entry, mid-level or industry exp...
- Just Posted
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0 Top Advertising Executive jobs found in Reading, PA area
Bilingual Community Health Engagement Specialist - Medicare
- Wider Circle
-
Reading, PA
- Wider Circle is looking for a Bilingual Community Health Engagement Specialist in Reading, PA to join our circle and pla...
- 5/10/2024 12:00:00 AM
Sales Executive
- City Lifestyle
-
Reading, PA
- Join the City Lifestyle Team as a Sales Executive City Lifestyle, formerly known as Lifestyle Publications, has been a p...
- 5/10/2024 12:00:00 AM
Retail Parts Pro
- Advanceautoparts
-
Allentown, PA
- Location: Location: Retail Parts Pro in Allentown, PA at Advance Auto Parts **Location:** 2102 Union Boulevard **Career ...
- 5/9/2024 12:00:00 AM
Vice President of Product Management- CPG
- Epsilon
-
Reading, PA
- Job DescriptionAbout this role:We are looking for a talented product management professional to join the Epsilon product...
- 5/9/2024 12:00:00 AM
Cashier (Full/Part Time)
- BJs
-
Hamburg, PA
- Responsibilities Processes Member purchases in a courteous and friendly manner, including verifying, renewing, upgrading...
- 5/9/2024 12:00:00 AM
Cashier (Full/Part Time)
- BJs
-
Reading, PA
- Responsibilities Processes Member purchases in a courteous and friendly manner, including verifying, renewing, upgrading...
- 5/8/2024 12:00:00 AM
Retail Sales Manager - Furniture & Bedding
- Boscov's Department Store, LLC
-
Reading, PA
- Boscovs Retail Sales Manager - Furniture & Bedding Experienced Retail Sales Department Managersbring your experience to ...
- 5/8/2024 12:00:00 AM
Property Manager
- Fetch Home Management LLC
-
Reading, PA
- Job Description Job Description The Property Manager reports directly to the Senior Property Manager and is responsible ...
- 5/8/2024 12:00:00 AM
About Reading, Pennsylvania
Reading (/ˈrɛdɪŋ/ RED-ing; Pennsylvania German: Reddin) is a city in and the county seat of Berks County, Pennsylvania, United States. With a population of 87,575, it is the fifth-largest city in Pennsylvania. Located in the southeastern part of the state, it is the principal city of the Greater Reading Area, and is furthermore included in the Philadelphia-Reading-Camden PA-NJ-DE-MD Combined Statistical Area.
The city, which is approximately halfway between the state's most populous city, Philadelphia, and the state capital, Harrisburg (as well as about halfway between Allentown and Lancaster)...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Top Advertising Executive jobs
$303,201 to $407,081
Reading, Pennsylvania area prices
were up 1.5% from a year ago
were up 1.5% from a year ago