Top Advertising Executive develops the vision, strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the creation and implementation of all advertising campaigns. Being a Top Advertising Executive identifies media channels and directs the placement of all advertisements and the development of promotional materials. Measures campaign effectiveness and return on investment using sales and profit data analysis. Additionally, Top Advertising Executive innovates new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Top Advertising Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)
The Director of Advertising manages the performance of their assigned sales team to meet revenue goals and works collaboratively across the organization to ensure successful executions of advertising campaigns and sales results for special initiatives. Responsible for developing new revenue producing plans, both short and long term, that contribute to achieving goals.
Education/Experience:
A college degree in business, advertising or marketing, or a related field, plus a minimum of 5 years of related experience in sales and management, is preferred.
Supervisory Responsibility:
This position has several sales direct reports. Sets performance expectations as part of the performance and goal-setting process; provides clear, consistent feedback on employee performance, including conducting the mid-year and annual performance review; clearly defines roles and responsibilities of the team members, coaches and leads the team to meet goals and deadlines, and drives results.
Physical Demands:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. The position requires standing, walking, extended sitting, repetitive keyboard / mouse use and viewing a computer monitor for extended periods. This position requires driving to outside sales calls, meetings, and networking events.