Top Advertising Executive develops the vision, strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the creation and implementation of all advertising campaigns. Being a Top Advertising Executive identifies media channels and directs the placement of all advertisements and the development of promotional materials. Measures campaign effectiveness and return on investment using sales and profit data analysis. Additionally, Top Advertising Executive innovates new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Top Advertising Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)
Sales Account Executive Position Summary
The Sales Account Executive will be responsible for serving our existing customers while generating and managing new advertising accounts. This role requires a person to be highly motivated, enjoy selling and be up for a challenge. A successful Account Executive will have strong, proven traits including excellent customer service, excellent communication and interpersonal skills, self motivation and drive to achieve goals while serving, track record of over achieving sales quota, computer use (Google Docs, Sheets, CRM, etc.) As an Account Executive, you will complete your customer contacts, both cold and follow-up via the phone and in person. This is a work from home/vehicle position. This job isn’t easy but for a successful Account Executive, the financial rewards can be tremendous. Sales and product training will be provided to give you the tools you need to be successful. The Account Executive reports directly to the CEO.
Primary Duties *This list is not intended to be comprehensive, but give a baseline of expectations.
Sell Out of Home Advertising throughout our billboard footprint
Cold calling, presentations, forecasting sales, researching new account leads, etc…
Plan daily sales calls and customer presentations
Review target customer advertising needs/wants to uncover potential sales opportunities
Prepare and execute sales quotes
Keep detailed records of all sales activities
Requirements
Excellent Time Management with the Ability to Work Independently
Self Motivated
Strong Communication Skills
Consultative Selling Skills
Ability to Manage Customer Relationships
Good Organizational Skills to create and maintain appointment schedules
Maintain records of all customer contacts, opportunities and sales using a CRM
Attend outside organization events (Chamber, Business to Business, etc)
Basic Computer and Math Skills
Knowledge of Advertising preferred
Possible overnight travel
Valid Driver’s License and Clean Driving Record
Job Type: Full-time
Pay: $60,000.00 - $100,000.00 per year
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Work Location: In person