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Job Detail

Job Title:Web & Marketing Associate

Department:Health Marketing & Multimedia Services

Location:Farmington

FTE%:1

Shift1st

Search #:2023-1301

Closing Date:

Recruiter:Manson, Kia

Additional Links:

This position is Benefit eligible; click here for an overview of available benefits.

This position is covered by the UHP Bargaining Unit; click here to review the current UHP Contract.

This position is in salary group UHP-07; click here to review the current UHP Pay Plan

Excellence, Teamwork, Leadership and Innovation. These are the values that define UConn Health, and we are looking for team members that share these same values. Our top rated organization is looking to add a Web and Marketing Associate to our growing team. If you have a background in this field, as well as a passion for customer and patient experience, we want to hear from you. At UConn Health, this classification is responsible for the web marketing and communications initiatives for the Health Marketing department.  SUPERVISION RECEIVED:

Works under general supervision of an employee of higher grade

 

SUPERVISION EXERCISED:

May lead lower level employees as assigned.

 

COMPREHENSIVE BENEFITS OFFERED:

Industry-leading health insurance options and affordability

Generous vacation and sick-time plans

Multi-channel retirement options (pension and match options)

Tuition waiver and reimbursement for employees and qualified family members

Quick commute access from I-84, Rte 9 and surrounding areas

State of the art facility and campus environments

Progressive leadership and educational development programs available

 Schedule:Hybrid, remote possible, 40 hrs per wk, Mon - Fri, 8:00am to 4:30pm with a 30 minute unpaid meal break.

 

EXAMPLES OF DUTIES:

Assesses needs and provides advice on various internet communications and other forms of marketing; plans, writes, develops, and customizes websites within a content management system (CMS) using a combination of graphics, video, and written material to present messaging effectively and in compliance with applicable legal requirements and UConn Health‘s policies; coordinates technology upgrades and keeps website compatibility with versions of browsers; maintains sites by updating content, graphics, and links; monitors performance and results; identifies and evaluates improvement options; tests website and resolves technical problems in collaboration with CMS vendor and/or Information Technology; utilizes and maintains CMS; manages online event calendar; assists in the development of digital and email marketing campaigns and strategies that drive traffic to clinical services; conducts research and informational interviews, provides technical assistance to the staff, responds to queries regarding website functions and procedures; may assist with writing copy for marketing materials such as brochures, flyers, and patient newsletters; commits to continually gaining knowledge of emerging web marketing, digital media, and technology trends; performs related duties as required. 

  

MINIMUM QUALIFICATIONS REQUIRED:

KNOWLEDGE, SKILLS AND ABILITIES:

Knowledge of marketing and promotion initiatives/strategies; knowledge of web design principles and accessible web design principles based on federal and state guidelines such as usability; knowledge of communication methods and procedures; familiarity with Adobe Creative Cloud®; considerable writing and proofreading skills; knowledge of AP writing style; considerable interpersonal skills; considerable computer skills; programming skills, including experience using CMS, preferably Sitecore® or similar; ability to prioritize tasks and manage deadlines; artistic and creative abilities; ability to utilize various multimedia tools. 

 

 

EXPERIENCE AND TRAINING:

GENERAL EXPERIENCE:

Six (6) years of a combination of web design and writing experience.

 

SUBSTITUTION ALLOWED:

Bachelor’s degree in marketing, communications, multimedia or closely related field may be substituted for four (4) years of the general experience.

Master’s degree in a closely related field may be substituted for one (1) year of the experience.

  

 

**********WEBSITE & WRITING EXAMPLES REQUIRED**********

 

 

 

Why UConn Health

UConn Health is a vibrant, integrated academic medical center that is entering an era of unprecedented growth in all three areas of its mission: academics, research, and clinical care. A commitment to human health and well-being has been of utmost importance to UConn Health since the founding of the University of Connecticut schools of Medicine and Dental Medicine in 1961. Based on a strong foundation of groundbreaking research, first-rate education, and quality clinical care, we have expanded our medical missions over the decades. In just over 50 years, UConn Health has evolved to encompass more research endeavors, to provide more ways to access our superior care, and to innovate both practical medicine and our methods of educating the practitioners of tomorrow. 

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