Subrogation Specialist, Sr. jobs in Kansas

Job Description

With over 120 offices and nearly 7,000 associates throughout the U.S. CBIZ (NYSE: CBZ) delivers top-level financial and employee business services to organizations of all sizes, as well as individual clients, by providing national-caliber expertise combined with highly personalized service delivered at the local level.   

CBIZ has been honored to be the recipient of several national recognitions:   

• 2022 Best and Brightest Companies to Work for in the Nation

• 2023 Top Workplaces USA

• 2022 America's Best Mid-Size Employers

• 2022 Best and Brightest Companies in Wellness

• 2022 Great Place to Work Certification

The Sr. Demand Generation Specialist, Financial Services works with the Financial Services National Marketing team, Financial Services Advisory Marketing team, CBIZ Field Marketers, and the Director of Demand Generation to deliver engaging, scalable marketing programs that drive revenue-generating opportunities. Reporting to Corporate Marketing and taking strategic direction from senior leadership in Financial Services Core and Financial Services Advisory, this role is responsible for setting a cohesive, interlinked digital and demand generation strategy for Financial Services that guides lead- and opportunity-generating marketing programs across multiple service offerings.

Primary responsibilities include:

Digital Strategy (20%)

•        Manage use of marketing technology platforms within Financial Services; ensure marketing automation and account-based marketing best practices align with org-wide usage.

•        Develop standardized processes and programs that take advantage of key marketing technologies, such as account-based marketing, content syndication, and email programs.

•        Collaborate with sales operations and Demand Generation Specialists on lead management process and hand off between Marketing, SDRs, and Business Development.

Top of Funnel Marketing (20%)

Inbound Lead Generation (National & Advisory)

•        Build, execute and leverage web forms, landing pages, email, and other strategies through tools like Salesforce, Pardot, Demandbase, LinkedIn, ZoomInfo, SalesLoft, and more, focused on capturing net-new leads to nurture through to sales-ready state.

•        Establish and maintain scalable processes that guarantee best practices in lead generation/campaign management.

Outbound Lead Generation (National & Advisory)

•        Ideate, build, coordinate, leverage and execute multi-touch account-based marketing, email, paid advertising, and social selling campaigns focused on engaging existing leads to convert them to opportunities for Sales Team.

•        Work directly with Demand Generation Specialist for Financial Services Business Development to determine qualifications for sales-ready lead handoff to SDR and Business Development team.

Middle of Funnel Marketing (20%)

Sales & Marketing Operations (National & Advisory)

•        Serve as connector between sales and marketing teams, ensuring leads meet quality expectations, and collaborating with Demand Generation Specialist to adjust marketing programs based on sales feedback loop when necessary.

Sales Enablement (National & Advisory)

•        Collaborate with Demand Generation Specialist for Business Development to deliver key information to revenue generators on marketing campaign successes and opportunities.

Bottom of Funnel Marketing (20%)

Sales-Ready Lead Generation (National, Advisory)

•        Identify and monitor triggers that indicate when nurture-state leads are ready for sales hand off.

•        Build, execute, and monitor campaigns designed to drive sales-ready leads directly to Sales Team.

•        Leverage existing data signals to build and execute campaigns targeted at converting known contacts in the funnel for upsell, cross-serve, and recapture campaigns.

Reporting (20%)

Campaign Reporting (National, Advisory)

•        Create dashboards, monitor channels and referral sources, and provide data-driven insights into campaign successes.

•        Work with leadership to identify and report on key performance indicators for each campaign.

•        Monitor data within MarTech stack to ensure reporting accuracy.

Customer Journey

•        Build, own, and continuously monitor key customer journeys, based on lead source.

•        Identify ongoing areas of improvement within each customer journey, from awareness to conversion to advocacy.

Required Qualifications

•        Ability to be intellectually creative, strong in process execution, data-driven, and in-tune with sales and marketing alignment.

•        Ability to work independently in a matrixed, remote friendly environment.

•        Desire to win, succeed and outperform the competition is an intrinsic quality that will create success and align with the team’s culture.

•        Demonstrated experience with CRMs and marketing automation systems is necessary to succeed, as this role will predominantly use Salesforce, Pardot, Demandbase, and SalesLoft to drive marketing programs.

•        Effective written and verbal communication skills to drive internal communication throughout sales team.

•        Other duties as assigned.

REASONABLE ACCOMMODATION

If you are a qualified individual with a disability you may request reasonable accommodation if you are unable or limited in your ability to use or access this site as a result of your disability. You can request a reasonable accommodation by calling 844-558-1414 (toll free) or send an email to accom@cbiz.com.

EQUAL OPPORTUNITY EMPLOYER

CBIZ is an affirmative action-equal opportunity employer and reviews applications for employment without regard to the applicant’s race, color, religion, national origin, ancestry, age, gender, gender identity, marital status, military status, veteran status, sexual orientation, disability, or medical condition or any other reason prohibited by law. If you would like more information about your EEO rights as an applicant under the law, please visit these following pages EEO is the Law and EEO is the Law Supplement.

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