Strategic Planning Manager jobs in Scranton, PA

Location: Pittston, PA (Hybrid)

Strategic Markets Program Manager at Benco Dental

At Benco Dental, our company is our family, and we are looking for a new addition to assist us in Driving Dentistry Forward. Please review the description below carefully to ensure that this position is the perfect match for you!

What’s in it for YOU?

• Excellent Compensation Packages
• Medical, Dental and Vision Benefits Effective on Day 1
• 401k Package, Paid Time Off Program, and Profit Sharing
• Flexible/At Home Working Options
• Associate Discounts and Community Giveback Programs
• College Tuition Savings Program
• Caring Family Culture Toward all Associates
• Certified as a FORTUNE Great Place to Work
• Opportunities to join resource groups that promote Diversity, Equity, and Inclusion
• Family owned for 90 years

Position Summary:

Job Summary: The Benco Dental Program Manager is responsible for driving marketing engagement for all program customers and potential customers. This individual will combine creative, strategic and tactical thinking with an analytical approach to systematically improve key performance metrics across all stages of a customers’ lifecycle using an integrated marketing approach. This role will handle the definition and execution of all Benco Strategic Markets marketing programs and be the marketing subject matter expert for the respective internal customers.

Do YOU Possess These Skills and Attributes?

• Strong analytical skills  

• Excellent interpersonal skills and written communication skills  

• Promotional advertising/marketing  

• Skillful at presenting data  

• Excellent communication skills  

• Email marketing  

• Website and Content Development  

• Paid search and programmatic media 

• Social media marketing  

Do These Responsibilities Interest YOU?

• Create and execute of marketing plans and campaigns  

• Develop marketing plans including strategy, segmentation and core product messaging  

• Manage the integrated marketing strategies for all Strategic Markets programs  

• Collaborate with Product Managers to solicit product specials for deals from vendors  

• Work with internal teams to create a regular promotion calendar to help grow the Strategic Markets program  

• Work with sales liaison and national sales manager to communicate all changes, new offers, promos, etc. to sales force  

• Work collaboratively with IT to make sure data reports for sales force is up to date and communicated  

• Work with data analytics to track success of posts/campaigns  

• Present marketing plans for the programs to various internal stakeholders  

• Work with creative department to generate new and creative ways to present Strategic Markets 

• Work with social media associates to create engagement via social media channels

Do YOU Meet These Requirements?

• Bachelor's degree with emphasis in marketing or business 

• Minimum 3-4 years of experience in product marketing, digital marketing, and sales or communications experience. Prior experience promoting consultative services or B2B marketing a plus. 

• Demonstrated experience executing lead generation campaigns through digital, social, and direct mail campaigns with positive ROIs 

• Experience in market research, analysis, and strategy development  

• Successfully managed the full lifecycle of projects from ideation to execution 

• Proficient in Microsoft Office, specifically Microsoft Excel (Pivot Tables, VLook-Up) 

Who We Are: It’s our Mission to Drive Dentistry Forward

Benco Dental, the largest privately owned, full-service dental distributor in the United States, has remained in the family since 1930—a family that now includes our more than 30,000 customers and over 1,400 associates in the 48 contiguous states.

We provide more supply and equipment options than any other full-service distributor, an offering enhanced by a comprehensive suite of services, including office design, equipment repair, practice coaching, financing and project management, wealth management and dental-specific technology solutions. These services are supported by over 400 professionally trained sales representatives and 300 factory-trained service technicians who begin every task by asking “What does the customer want?”

If you enjoy working for a progressive company, who is committed to diversity in our workforce, who values all customers and associates, who also provides the opportunity for growth and development- we encourage you to learn more about our Benco family. We are looking for driven professionals who want to play a key role in our future success, while making a positive impact within our industry. Thank you for your interest in Benco Dental. We look forward to hearing from you!