Strategic Planning Director jobs in Pasadena, CA

Company Description

Carat is an award-winning media agency that uses its deep understanding of the passions, motivations, and behaviors of real people to bring brands and their customers together. Carat is privileged to work with some of the most eminent companies in the world and is consistently ranked the #1 media agency in the world with over 12,000 experts in over 100 countries.

Job Description

As the Manager, Strategic Planning you will contribute to the assigned brands' overall strategic communication direction. Our clients are two national restaurant brands with a combined 2,700 locations and are known for their menu's flavorful fusion of choices and late night drive-thru service. You will report into the Senior Director, Strategy and working with the Communications Planning team, to contribute to research and insights. This is a hybrid opportunity based in Los Angeles, CA. To be successful in this role, it is important that you are, curious, creative, analytical, and a team player. Your collaboration will help inform the media strategy and how the strategy will come to life in media. Managers must exhibit an understanding of consumer, category and cultural trends related to their brand to help inform the media strategy.

Responsibilities:

• Support daily strategic work for client(s)
• Work with Insights team to develop consumer profiles and consumer insights/media consumption behaviors
• Translate data into meaningful insights that unlock deeper consumer understanding
• Stay on the pulse of category, media and cultural trends, keeping clients and agency partners abreast of important insights
• Contribute to the communications strategy and framework to for annual strategy and long term objective strategies to guide media planning choices
• Partner with our teams, media vendors and creative agency on strategic media opportunities and implementation of strategies
• Participate in multi-functional brainstorms for big idea generation
• Monitor competitive activity to identify unique ownable opportunities that break category norms

Qualifications

• 3 years of media experience, with a record of achievement and influence
• Knowledge of integrated media planning and media/communications strategy
• Understanding of multiple communications channels and their role in brand marketing
• Generate creative ideas and support insights with evidence
• Can work collaboratively across teams and organizations.
• Familiarity with research tools and how to translate data into insights in a compelling way

Additional Information

The anticipated salary range for this position is $59,000-$96,025. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

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About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.