Social Media Marketing and Communications Manager jobs in Wisconsin

Barr, Inc., The World's Leader in commercial refrigeration, is seeking a Marketing/Social Media Manager.

Do you tweet, share, and post to social media in your sleep? Do you know what it takes to grow an online community? We're looking for a marketing/social media manager to manage our social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company.

You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience.

Extraordinary Rewarding Pay and Benefits Package

Our compensation & benefits package is designed to reward long-term career growth. Your total compensation can and should grow as you progress with the company. We evaluate performance and provide direct feedback to all teammates throughout the year, and ensure that compensation matches the role and performance.

• Medical, Dental, & Vision Benefits
• 4% Matching 401(k) Retirement Plan
• 3 Weeks Vacation Starting Day 1

Responsibilities:

• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, TikTok, and additional channels that may be deemed relevant.
• Create sharable content appropriate for specific networks to spread both our brand and our content.
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
• Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).
• Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
• Drive consistent, relevant traffic and leads from our social network presence.
• Explore new ways to engage and identify new social networks to reach our target buyers.
• Track, measure and analyze all initiatives to report on social media ROI.

Requirements:

• BA/BS degree or equivalent work experience.
• Active and well-rounded personal presence in social media, with a command of each network and their best practices.
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
• Proficiency in using social media software (e.g. HubSpot's Social Inbox) to monitor social media conversations. You will be our ear to the ground to route the appropriate marketer, sales rep, and/or support rep to social conversations.
• Bonus experience and skills include Adobe Creative Suite, demand generation, inbound marketing, and blogging.