Social Media Marketing and Communications Manager jobs in Vancouver, WA

Social Media Marketing and Communications Manager manages a team of specialists that create social media content and campaigns. Ensures work is consistently aligned with established strategies and branding. Being a Social Media Marketing and Communications Manager analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Additionally, Social Media Marketing and Communications Manager performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. The Social Media Marketing and Communications Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Social Media Marketing and Communications Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Digital Content and Social Media Manager
  • Revant Optics
  • Portland, OR FULL_TIME
  • Are you ready to make a profound impact in the world of content marketing? Join us at Revant Optics as our Digital Content and Social Media Manager and embark on a journey that blends creativity with strategic vision. Reporting directly to our Director of Marketing, you'll play a pivotal role in crafting and executing comprehensive content strategies that elevate our brand visibility, engage our target audience, and drive customer loyalty.

    At Revant, we're not just about eyewear; we're about revolutionizing the industry with superior quality products, advanced technology, and sustainable practices at our core. Our commitment to creating the most sustainable vision brand in the world drives us to seek innovative individuals who share our passion for making a difference. As part of our culturally attuned organization, you'll have the opportunity to contribute your diverse perspectives, experiences, and ideas to our mission.

    From developing captivating narratives to managing content calendars across various channels, you'll collaborate with cross-functional teams to ensure seamless integration of compelling content.

    If you're an experienced and entrepreneurial content marketing professional with a drive for excellence and a dedication to making a meaningful impact, we invite you to join us in reshaping the future of eyewear. Apply now and become a part of our dynamic team at Revant Optics!
     

    Revant offers a competitive compensation package including:

    • Base salary, $80,000 - $90,000 (dependent upon experience)
    • Eligible for the company bonus program
    • Health, dental and vision benefits
    • 401k with 4% company matching
    • 3 weeks Paid Time Off per year
    • 10 company paid holidays per year
    • 16 hours of volunteer time off per year
    • $500 charitable donation match
    • Company parking or transit pass provided
     

    About Revant

    Revant is the largest and fastest-growing direct-to-consumer replacement lens company on the planet.  We are dedicated to creating the most sustainable vision brand in the world by keeping eyewear in play.  We are committed to evolving the eyewear industry with innovative and sustainable optical manufacturing processes and products designed to provide the best visual experience possible.  Our dedication to making better products in a better way, and providing stellar consumer experiences, is fueled by the belief that the vision industry needs to focus less on flash and more on thoughtfulness.

    Revant is committed to the principles of inclusion, diversity, and equity. We create community and build trust by fostering a culturally attentive organization. We reach out to diverse candidates who will contribute a range of perspectives, experiences, skills and ideas to how we work, our programs and our services to best serve, reach and reflect the rich diversity of the customers we serve.

     

    Essential Functions

    Content Strategy Development:

    • Develop and execute a digital content strategy for various stages from awareness to conversion and retention that aligns with the overall business objectives and the customer journey 
    • Understand the target audience's preferences, behaviors, and needs through research and data analysis. Tailor content and channels to resonate with the target audience.
    • Develop content strategy aligned with short-term and long-term marketing targets. Collaborate with the marketing director, e-commerce manager and design teams to plan and develop digital content.
     

    Content Creation and Management:

    • Develop the standards and best practices for content creation, distribution, maintenance, re-purposing, and re-imagining into other assets.
    • Create, brief, and publish engaging content for website and digital channels.
    • Oversee the end-to-end content creation process and manage the content calendar, ensuring high-quality, relevant and consistent content across multiple channels and platforms
    • Generate compelling and high-quality written content for various channels, including website copy, blog posts, email campaigns, and social media
    • Collaborate with design teams to create visually appealing content, including images, infographics, and videos
     

    Search Engine Optimization (SEO):

    • Conduct keyword research to optimize content for search engines and improve organic visibility
    • Implement on-page and off-page SEO strategies to drive organic traffic to the website
    • Create persuasive copy for performance-based activities (landing pages, display ads, SEO) to increase conversion rates and ensure ROI.
     

    Social Media and Influencers Management:

    • Develop and maintain a content calendar for social media platforms, ensuring a consistent posting schedule
    • Foster community engagement and management -  respond to queries in a timely manner and monitor customer reviews, manage discussions on discussion posts.
    • Manage social media accounts (FB,vIG, Youtube, etc) creating engaging relevant content to increase brand awareness and drive traffic to the website.
     

    Email Marketing:

    • Work with the Email Specialist to develop engaging email campaigns that align with the overall content strategy
    • Utilize customer segmentation to tailor email content for specific audiences
     

    Content Distribution:

    • Ensure that content is distributed across various channels, including the company website, social media, email, and third-party platforms.
    • Collaborate with the digital marketing team to promote content through paid advertising channels
     

    Performance and Data Analytics:

    • Utilize analytics tools to track and measure the performance of content marketing efforts.
    • Identify key performance metrics (KPIs), provide regular reports on key KPIs, and make data-driven recommendations for optimization
    • Reporting updates on best performing or underperforming creative with solution-based approach.
     

    Brand Alignment:

    • Work with the Creative Lead to ensure that content aligns with the brand identity and messaging goals
    • Work closely with the creative lead to integrate brand messaging into content strategies
     

    Lead Generation and Conversion:

    • Create content that guides users through the sales funnel, from awareness to conversion
    • Develop lead magnets and gated content to capture user information for future marketing efforts
     

    Customer Retention:

    • Develop content that supports customer retention, including post-purchase guides, loyalty programs, and customer success stories
    • Gather customer feedback through content engagement and surveys to inform future content strategies
     

    Stay Informed on Trends:

    • Stay informed on content marketing trends, emerging technologies, channels, and changes in consumer behavior
    • Integrate innovative content strategies to keep the brand fresh and engaging
     

    Competencies

    • Strong experience developing and executing DTC digital content and social media strategies to hit KPIs, with a focus on measurable results
    • Proficient with social media content creation and channel management - meta, youtube, tiktok, etc.   
    • Strong leadership, development and management skills
    • Proficient with in data visualization and analytics tools such as Google Analytics and excel
    • Strong understanding of marketing funnels 
    • Excellent budget management and resource allocation skills
    • Extensive experience leading and managing a team to achieve company goals
    • Experience working cross-departmentally with design and content teams
    • Experience in negotiating contracts with vendors, agencies, and contractors
     

    Education and Experience

    • Bachelor’s degree in Marketing, or equivalent experience — MBA is a plus.
    • Minimum of 5 years of direct-to-consumer content marketing management experience. $20MM in annual sales preferred. 
    • 3 years of people management experience.
    • Advanced experience with data visualization and analytics tools
     

    Intangibles

    • Self-starter and motivator
    • Communicate with purpose and honesty
    • Identify ways to constantly improve
    • Always work to bring value to the customer
     

    Revant Values

    Initiative 

    Empathy 

    Focus

    Trust


     

    Work Environment - Hybrid (Tuesdays and Wednesdays in office)

    While working remotely, you will need a quiet space that you can use to allow you to be present and focused during work hours.  In addition to two days in the office per week, your position may require you to be physically in the office more often when projects or in person meetings are required. 

    When working at the office, we operate under Good Manufacturing Practices which may at times require wearing safety glasses and closed toe shoes.  This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.

     

    Travel

    Potential for 2-3 weeks of travel per year.

     

    AAP/EEO Statement

    It is the policy of Revant Optics to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Revant Optics will provide reasonable accommodations for qualified individuals with disabilities.

     

    Other Duties

    Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.


  • 1 Month Ago

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Media Sales Executive (Sylvan Heights)
  • The Social Publication
  • Portland, OR CONTRACTOR
  • Sylvan Heights Overview: We are a fast-growing media company renowned for producing high-quality print publications. With 9 successful publications already established in different cities throughout t...
  • 13 Days Ago

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Social Media Content Specialist
  • Multnomah Athletic Club
  • Portland, OR FULL_TIME
  • Multnomah Athletic Club is more than Portland’s most legendary hub of sports and socializing. It’s like a small city unto itself. Where else can you find four restaurants, three pools, a climbing gym,...
  • 1 Day Ago

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Social Media Specialist
  • KCOFFEE , Pastries & Thai Sushi Lao Bar
  • Vancouver, WA CONTRACTOR,TEMPORARY,INTERN,FULL_TIME,PART_TIME
  • Job Overview:We are seeking a talented and creative Social Media Specialist to join our team. As a Social Media Specialist, you will be responsible for managing and executing social media strategies t...
  • 1 Day Ago

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Social Media Investigator
  • DigiStream Investigations
  • Portland, OR FULL_TIME
  • DigiStream Investigations, a fast-growing, national private investigation firm, seeks a talented addition to our investigative team in the Portland region. This isn’t your average desk job - being a S...
  • 2 Days Ago

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Social Media Investigator
  • DigiStream Investigations
  • Beaverton, OR FULL_TIME
  • DigiStream Investigations, a fast-growing, national private investigation firm, seeks a talented addition to our investigative team in the Portland region. This isn’t your average desk job - being a S...
  • 15 Days Ago

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0 Social Media Marketing and Communications Manager jobs found in Vancouver, WA area

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YogaSix Lead Teacher
  • YogaSix - West Vancouver
  • Vancouver, WA
  • About You: ? Do you consider yourself a leader? ? Are you an experienced yoga teacher looking for a way to get more invo...
  • 3/28/2024 12:00:00 AM

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Group Product Manager, AI
  • Clio
  • Vancouver, WA
  • Clio is more than just a tech company-we are a global leader that is transforming the legal experience for all by better...
  • 3/28/2024 12:00:00 AM

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Sales Engineer- Digital Industries (Portland and Salt Lake City)
  • Siemens Corporation
  • Vancouver, WA
  • Sales Engineer- Digital Industries (Portland and Salt Lake City) Here at Siemens, we take pride in enabling sustainable ...
  • 3/28/2024 12:00:00 AM

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Labor Relations Analyst, Remote
  • Peace Health
  • Vancouver, WA
  • Job Description Description PeaceHealth is seeking a Remote, Labor Relations Analyst for a Full Time, 1.00 FTE, Day posi...
  • 3/28/2024 12:00:00 AM

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Department Manager
  • Buffalo Wild Wings
  • Vancouver, WA
  • Job Description All World Wide Wings Manager Responsibilities: n n All managers, regardless of position, share responsib...
  • 3/28/2024 12:00:00 AM

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Work From Home Part Time Remote Computer Data Entry Job
  • Expert Analytical Solutions
  • Vancouver, WA
  • Job Description Work From Home Part Time Remote Computer Data Entry Job Work from Home Online Computer Work - Administra...
  • 3/27/2024 12:00:00 AM

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Commercial Relationship Manager II-IV
  • Washington Trust Bank
  • Vancouver, WA
  • Location: Vancouver Financial Center: 915 Broadway Ste 302 Vancouver, WA 98660 Annual salary plus performance-based ince...
  • 3/25/2024 12:00:00 AM

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Marketing Communications Specialist
  • Insight Global
  • Hillsboro, OR
  • Required Skills and Experience: Associate Degree 3-5 years in marketing Proficiency in Creative tools: Adobe Suite, Canv...
  • 3/24/2024 12:00:00 AM

Vancouver is a city on the north bank of the Columbia River in the U.S. state of Washington, and the largest suburb of Portland, Oregon. Incorporated in 1857, it is the fourth largest city in the state, with a population of 161,791 as of April 1, 2010 census. Vancouver is the county seat of Clark County and forms part of the Portland-Vancouver metropolitan area, the 23rd largest metropolitan area in the United States. Originally established in 1825 around Fort Vancouver, a fur-trading outpost, the city is located on the Washington/Oregon border along the Columbia River, directly north of Portl...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Social Media Marketing and Communications Manager jobs
$111,329 to $145,626
Vancouver, Washington area prices
were up 3.9% from a year ago

Social Media Marketing and Communications Manager in Providence, RI
One of the most important differences that social networks have made to marketing communication is the fact that, unlike traditional marketing methods, which were only able to offer one-way channels of communication, it offers the ability for companies and clients to communicate with each other in real time.
February 05, 2020
Social Media Marketing and Communications Manager in Pascagoula, MS
Gen Z consistently cites YouTube as their go-to social media platform and students want to learn what it is like to attend an institution directly from their future peers.
January 25, 2020
Social Media Marketing and Communications Manager in Bakersfield, CA
The increased usage of social media marketing has ensured that almost everyone who advertises online has the opportunity to see their brand go viral, whereas with traditional forms of marketing, only larger corporations were able to afford the high costs of TV and radio advertising, which gave them an unprecedented advantage.
January 21, 2020