Social Media Marketing and Communications Manager manages a team of specialists that create social media content and campaigns. Ensures work is consistently aligned with established strategies and branding. Being a Social Media Marketing and Communications Manager analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Additionally, Social Media Marketing and Communications Manager performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. The Social Media Marketing and Communications Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Social Media Marketing and Communications Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Job Description: Social Media Manager
Overview:
We are seeking a talented and experienced Social Media Manager to join our team. As a Social Media Manager, you will be responsible for developing and implementing social media strategies to enhance our brand presence and engage with our target audience. This is an exciting opportunity to make a significant impact on our company's online presence and drive growth through various social media platforms.
Duties:
- Develop and execute social media strategies to increase brand awareness, drive website traffic, and generate leads
- Create engaging and compelling content for social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube
- Manage all social media accounts, including content creation, scheduling, monitoring, and responding to comments and messages
- Conduct market research to identify trends and insights for effective campaign planning
- Collaborate with cross-functional teams to ensure brand consistency across all channels
- Utilize SEO techniques to optimize social media content for search engines
- Monitor social media analytics and track key performance indicators (KPIs) to measure the success of campaigns
- Stay up-to-date with the latest industry trends and best practices in social media marketing
Skills:
- Proven experience as a Social Media Manager or similar role
- Strong understanding of various social media platforms and their respective audiences
- Proficient in using social media management tools such as Buffer or Hootsuite
- Knowledge of SEO principles and best practices for social media content optimization
- Excellent written and verbal communication skills
- Ability to create visually appealing content using photography and video editing tools
- Familiarity with e-commerce platforms and strategies for driving online sales
- Experience in advertising and public relations is a plus
- graphic design
- canva proficient
- capcut proficient
If you are a creative thinker with a passion for social media marketing, we would love to hear from you. Join our team and help us elevate our brand presence through strategic social media initiatives.
Job Types: Part-time, Contract
Pay: From $18.00 per hour
Expected hours: 15 per week
Benefits:
Schedule:
Location:
Work Location: Remote
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