Social Media Marketing and Communications Manager jobs in Massachusetts

Are you a creative storyteller full of great ideas? Do you have an eye for beauty and luxury? If so, we would love to hear from you!

We are a boutique plastic surgery practice seeking a creative individual to assist in marketing our surgery and medspa services. Creativity and an eye for aesthetics are required. Videography, graphic design, photography, and post-production editing skills are all bonuses!

Marketing Responsibilities:

• Plan to develop scalable and results-driven strategies to drive new patient appointments, generate revenue, and increase patient engagement
• Implement marketing programs to support marketing and brand objectives across all channels: Digital Advertising, Social Media, Print Collateral, Email, Website, Video, and Clinic signage
• Develop strategic plans, budgets and KPI’s for multi-channel campaigns
• Oversee the development of campaigns/monthly projects
• Create and analyze metric reports on marketing campaign performance and business impact by pulling data from Google Analytics, digital channel platforms, and CRM (NextTech)
• Collaborate with website marketing company and clinical team on monthly content topics for blog posts and optimizing SEO
• Manage integration of content to ensure the alignment of messaging across all channels to support retail operations, new products, and new services for the medspa
• Support the management of video production for YouTube and website videos
• Plan quarterly marketing timelines, including scheduled monthly medspa and membership promotions, promotional campaigns, and new marketing initiatives
• Ensure all marketing specialists, media endorsers, and outside partner vendors are fully onboarded and maintain brand standards
• Ensure all vendors have our company branding and that we are reflected on all vendor websites
• Proactively monitor and study new industry trends, competition, and drive new marketing opportunities
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in internal and external events
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

Social Media Responsibilities:

• Assist in luxury brand development
• Create engaging and entertaining content to increase brand awareness, customer engagement, and business growth
• Regularly engage on social media to build following/presence
• Produce, shoot, and edit video content
• Produce, shoot, and edit photo content
• Plan and execute a social media content strategy on multiple platforms (IG, FB, Google Business, YouTube, TikTok)
• Monitor ongoing professional presence on social media
• Plan paid advertising campaigns for IG and FB
• Promote products and services
• Plan, create and execute marketing campaigns to expand company’s reach and potential customer pipeline
• Develop unique and creative marketing ideas
• Keep marketing aesthetically consistent across all various touchpoints

Frequency and Time Allotment:

• Create monthly posting calendar for Social Media
• Create graphics and post to Social Media daily (IG & FB)
• Post to stories 1-5 times a day
• Create medical spa promotions and giveaways for social media with ROI’s and review KPI’s monthly
• Be the point person for all website related communication including quarterly business reviews to review analytics and SEO’s
• Create and submit min 1 new blog post per month
• Maintain all SEO traffic and Google my Business traffic with monthly reporting
• Plan and execute quarterly digital media budget for Google Ads/IG Ads and FB Ads
• Price and create all medical spa print marketing materials and signage
• Update website monthly with new content pages, landing pages and services pages with photography
• Maintain CRM data and meet monthly to review with Dr Lee to strategize leads
• Create phone scripts for FOH to maximize over the phone booking
• Maintain trackers for MedSpa follow ups
• Create and oversee pop-ups for website to drive traffic
• Create and oversee landing pages for campaigns and events
• Coordinate all marketing campaigns from vendors and brands with our posting to inform patients of vendor specials

Job Types: Full-time, Part-time, Internship

Pay: $18.00 - $25.00 per hour

Expected hours: 8 – 40 per week

Benefits:

• 401(k)
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Application Question(s):

• Are you willing to work in both our Boston and Chelmsford locations?

Experience:

• Social media marketing: 3 years (Required)

Ability to Relocate:

• Boston, MA: Relocate before starting work (Required)

Work Location: In person