Social Media Marketing and Communications Manager manages a team of specialists that create social media content and campaigns. Ensures work is consistently aligned with established strategies and branding. Being a Social Media Marketing and Communications Manager analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Additionally, Social Media Marketing and Communications Manager performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. The Social Media Marketing and Communications Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Social Media Marketing and Communications Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Job Overview:
We are seeking a talented and experienced Social Media Manager to join our team. As a Social Media Manager, you will be responsible for developing and implementing social media strategies to enhance our brand presence of Skilled Nursing Facilities and engage with our target audience. This is an exciting opportunity to make a significant impact on our company's online presence and drive growth through effective social media marketing.
Responsibilities:
- Develop and execute social media strategies to increase brand awareness and drive engagement
- Create and curate engaging content for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and Tiktok
- Monitor social media trends, stigmatise best practices, and identify opportunities for growth
- Manage all social media channels, including scheduling posts, responding to comments and messages, and monitoring analytics
- Collaborate with cross-functional teams to develop integrated marketing campaigns that align with business objectives
- Conduct research on industry trends and competitor activities to inform social media strategies
- Utilize social listening tools to monitor brand mentions and sentiment
- Collaborate with the team to create compelling video content for social media platforms
- Assist with video editing, proofreading, and graphic design tasks as needed
- Stay up-to-date with the latest trends and best practices in social media marketing, advertising, and public relations
Qualifications:
- Proven experience as a Social Media Manager or similar role
- Strong understanding of social media platforms, algorithms, and analytics tools
- Proficient in Adobe Illustrator or other graphic design software
- Excellent written and verbal communication skills
- Ability to think creatively and generate innovative ideas for content creation
- Strong attention to detail and ability to multitask in a fast-paced environment
- Knowledge of advertising principles and experience running paid social media campaigns is a plus
Join our team as a Social Media Manager and help us elevate our brand presence through strategic social media marketing. Apply today to be part of our dynamic and innovative team!
Job Type: Full-time
Pay: $21.87 - $23.03 per hour
Schedule:
Ability to Relocate:
Work Location: In person
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