Social Media Marketing and Communications Manager jobs in Fort Myers, FL

Join our team as a seasoned Digital Media Marketing Manager spearheading our digital content strategy across diverse platforms while ensuring alignment with our brand identity and business objectives. In this dynamic role, you'll oversee social media and website management for multiple publications (Gulfshore Life, The Naples Press) to drive innovative content creation, increase brand awareness, engagement, and contribute to website traffic and company growth. 

Key Responsibilities: 

• Develop and execute a comprehensive digital content strategy across various platforms, including Facebook, Instagram and Twitter. 

• Manage social media accounts, including content planning, scheduling, posting, and community engagement. 

• Assist in maintaining website updates for Gulfshore Life & The Naples Press. 

• Oversee and maintain weekly newsletters for Gulfshore Life. 

• Stay up-to-date on digital content trends, social media developments, and emerging technologies. 

• Act as the brand's online voice, managing posts and story creation encouraging follower interaction. 

• Curate / maintain a content calendar to ensure consistent and timely delivery of digital content. 

• Utilize analytics tools and reporting to track and analyze key performance metrics such as reach, engagement, and conversion rates. 

Requirements: 

• Bachelor's degree in Marketing, Communications, or a related field. 

• In-depth knowledge of social media platforms, algorithms, and best practices. 

• Excellent writing, editing, and communication skills with a keen eye for detail. 

• Proficiency in using social media management tools 

• Analytical mindset with the ability to interpret data and draw actionable insights. 

• Creative thinker with a passion for storytelling and content creation. 

• Strong organizational skills and the ability to manage multiple projects simultaneously. 

• Ability to work independently and collaboratively in a fast-paced environment. 

• Flexibility to adapt to changing priorities and deadlines. 

• Experience with graphic design and video editing software is a plus. 

Preferred Qualifications: 

• Certification in Social Media Marketing or Digital Marketing. 

• Experience with paid social media advertising campaigns. 

• Knowledge of SEO principles and content optimization techniques. 

• Familiarity with industry-specific regulations and guidelines. 

Benefits: 

• Full-time new hires are eligible to participate in all company benefit plans, including:  

  Health, Dental, Vision Insurance, and HSA  

  • 1st of the month after 30 days of employment  

  • Subject to plan terms  

• Eligibility for company-paid benefits such as life insurance & EAP and employee-paid benefits such as short-term disability 

• PTO – Earned on Accrual Basis  

• Company-Paid Holidays  

• 401(k) 

Southwest Florida is often praised as being one of the healthiest and happiest places in the world with miles of white-sand beaches and a dynamic community. Broadcast Center is an Equal Opportunity Employer and we are a drug-free and smoke-free environment.