Social Media Marketing and Communications Manager manages a team of specialists that create social media content and campaigns. Ensures work is consistently aligned with established strategies and branding. Being a Social Media Marketing and Communications Manager analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Additionally, Social Media Marketing and Communications Manager performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. The Social Media Marketing and Communications Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Social Media Marketing and Communications Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Overview:
We are seeking a talented and experienced Social Media Manager to join our team. As a Social Media Manager, you will be responsible for developing and implementing social media strategies to increase brand awareness, engage with our audience, and drive website traffic. This is an exciting opportunity to work in a fast-paced environment and make a significant impact on our digital presence.
Responsibilities:
- Develop and execute social media strategies to align with company goals and objectives
- Manage all social media platforms including Facebook, Instagram, Twitter, LinkedIn, and YouTube
- Create engaging and relevant content for social media posts, blogs, and articles
- Monitor social media trends, tools, and applications to stay up-to-date with the latest developments in digital marketing
- Conduct research on industry trends and competitors to identify opportunities for growth
- Collaborate with cross-functional teams to ensure brand consistency across all channels
- Monitor and analyze social media metrics to track the effectiveness of campaigns and make data-driven decisions
- Engage with followers, respond to comments and messages in a timely manner
- Stay informed about emerging social media trends, platforms, and best practices
Skills:
- Strong understanding of social media platforms, algorithms, and best practices
- Excellent written and verbal communication skills
- Knowledge of digital marketing principles including SEO and content marketing
- Proficient in using social media management tools such as Hootsuite
- Experience with social listening tools to monitor brand mentions and sentiment analysis
- Familiarity with e-commerce platforms and strategies for driving online sales
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for creating visually appealing graphics
- Ability to analyze data and generate insights from social media analytics
If you are a creative thinker with a passion for digital marketing and a knack for engaging audiences through social media, we would love to hear from you. Join our team as a Social Media Manager and help us take our brand to new heights.
Job Types: Full-time, Part-time, Internship
Salary: $30,000.00 - $60,000.00 per year
Expected hours: 12 – 40 per week
Benefits:
Schedule:
Ability to Relocate:
Work Location: In person
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