Social Media Marketing and Communications Manager manages a team of specialists that create social media content and campaigns. Ensures work is consistently aligned with established strategies and branding. Being a Social Media Marketing and Communications Manager analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Additionally, Social Media Marketing and Communications Manager performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. The Social Media Marketing and Communications Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Social Media Marketing and Communications Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Position Summary:
The Social Media and Marketing Coordinator will manage all aspects of the social media and marketing program, which includes planning, coordinating and implementing all social media strategies through various platforms for internal and external audiences and other stakeholders. The Social Media and Marketing Coordinator will oversee all social media content under The Company's various brands and brand standards in order to meet business objectives, community engagement and to promote events and announcements.
Knowledge Skills and Abilities:
Essential Job Functions and Responsibilities:
Responsibilities include, but are not limited to:
The Ideal Has the Ability to/Possesses:
Requirements:
Travel Requirements:
May occasionally be required to attend meetings, trade shows or events. Light travel may be required around 10% of the time.
Physical Requirements:
The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job successfully. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. This position requires the ability to lift office products occasionally and supplies, up to 20 pounds and to bend and stand as necessary.
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