Social Media Communications Specialist jobs in Texas

Social Media Communications Specialist is responsible for creating and administering content on all social media platforms to grow an audience and build brand awareness. Designs and drives high-quality social media content and campaigns that consistently align with established strategies and branding. Being a Social Media Communications Specialist conducts market research to identify social media best practices, trends, and insights. Builds and executes a social media strategy through competitor research, platform determination, benchmarking, messaging, and audience identification. Additionally, Social Media Communications Specialist tracks and analyzes metrics to gain insight on traffic, demographics, and effectiveness. Requires a bachelor's degree. Typically reports to a manager. The Social Media Communications Specialist work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Social Media Communications Specialist typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)

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Social Media Communications Specialist
  • Hallmark University
  • San Antonio, TX FULL_TIME
  • About Us

    Since 1969, Hallmark University has been driven by a mission - to change lives. Everything we do revolves around our core values of integrity, excellence, efficiency, and effectiveness. We distinguish ourselves through our commitment to innovative academic degree programs, our alignment with your industry partners, and the development of character in every student.

    SUMMARY OF THE JOB:   

    The social media and Communications Specialist is responsible for the implementation of the organization’s social media and communications strategy across various community relation types. Responsibilities will include the management of key areas such as; social media presence, social media advertising, content creation, and public relations assistance. This position will be focused on progression of recruitment and community engagement. Other duties may be necessary to compliment the evolving strategy to grow the organizations online presence.

    ESSENTIAL FUNCTIONS:

    • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
    • Generate, edit, publish, and share daily/weekly content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.
    • Set up and optimize company pages within each platform to increase the visibility of company’s social content
    • Moderate all user-generated content in line with the moderation policy for each community
    • Reputation management through responding to reviews, disputing negative reviews via YELP, Google, BING and other platforms
    • Create editorial calendars and syndication schedules.
    • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
    • Collaborate with other departments (admissions, student services etc.) to manage reputation, identify key players and coordinate actions.
    • Contribute to strategy development of inquiry generation through paid social media advertising
    • Identify, prioritize, develop and post compelling content including videos and photos to university's social media channels that illustrates university culture and campus life.
    • Curate stories and of content for public relations.
    • Create press releases, guest blogs, university stories, and other articles that amplify the happenings of Hallmark University.
    • Generate community feedback and manage online reputation.
    • Increase positive online reviews and decrease negative online reviews through review management strategies.
    • Expand communication channels to increase media and employer contacts and relationships for maximum reach.
    • Engage with and interview members of our community.
    • Review and report community engagement metrics to show effectiveness and growth
    REQUIREMENTS & SKILLS:

    • Proven success and experience in social media marketing or as a Digital Media Specialist
    • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
    • Expert understanding of the various platforms and create content for the uniqueness of the platforms
    • Demonstrable social networking experience and social analytics tools knowledge
    • Adequate knowledge of web design, web development, CRO and SEO
    • Knowledge of online marketing and good understanding of major marketing channels
    • Positive attitude, detail and customer oriented with good multitasking and organizational ability.
    • Excellent grammar, spelling and speaking skills
    • BS in Communications, Marketing, Business, New Media or Public Relations
     KNOWLEDGE/ SKILLS/ABILITIES:

    • Experience with managing an online presence on social media sites including but not limited to; Facebook, Twitter, TikTok, Snapchat, Twitch, YouTube, and LinkedIn and any emerging platforms
    • Experience managing paid advertising campaigns on social media platforms.
    • Experience designing and editing press releases and kits.
    • Experience posting to the various platforms.
    • Ability to use design software such as Canva or Adobe Creative Suite
    • Strong customer service skills
    • Ability to photograph and edit posts using software
    • Understanding of online marketing processes and behaviors
    • Agility to manage crisis situations and negative feedback.
    QUALIFICATIONS AND EXPERIENCE: 

    PREFERRED- 

    • BA/BS degree in Marketing
     REQUIRED-

    • 3-4 years of success and experience with Social Media Management and Communications Development
    • High School Diploma
     

     

  • 23 Days Ago

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Social Media Communications Specialist (FT)
  • Hallmark University
  • San Antonio, TX FULL_TIME
  • About UsSince 1969, Hallmark University has been driven by a mission - to change lives. Everything we do revolves around our core values of integrity, excellence, efficiency, and effectiveness. We dis...
  • 20 Days Ago

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Social Media & Communications Specialist (Non-Exempt)
  • Hardin-Simmons University
  • Abilene, TX FULL_TIME
  • A complete application packet for this position consists of an HSU Employment Application, Resume, Statement of Christian Faith and a separate page detailing the required Competencies (see instruction...
  • 24 Days Ago

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Social Media Community Manager (Sports)
  • TruePoint Communications
  • Dallas, TX FULL_TIME
  • Do you eat, sleep, and breathe sports? If so, now, you can build your career on it! We have an opportunity for a community manager with a passion for sports to work as part of a social media team for ...
  • 22 Days Ago

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Paid Media Specialist (Full-time)
  • Speedwork Social
  • Austin, TX FULL_TIME
  • B2B LinkedIn Ads Maestro & Paid Media Innovator Description About Speedwork Social: Speedwork helps great companies get great customers so they can be successful in the world we live in today. Come wo...
  • 11 Days Ago

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Intern - Social Media / Communications
  • LJA Logo 2023
  • Houston, TX INTERN
  • Title: Social Media/Communications Intern Division: Marketing LJA recognizes that our success depends on the quality of the people we hire. We are currently seeking highly talented individuals that ta...
  • 2 Days Ago

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Communications Specialist (Communications Rep 3)- 18508
  • Huntington Ingalls Industries
  • Quantico, VA
  • Requisition Number: 18508 Required Travel: 0 - 10% Employment Type: Full Time/Salaried/Exempt Security Clearance: Secret...
  • 4/19/2024 12:00:00 AM

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Communications Specialist
  • Deploy Alloy
  • Birmingham, AL
  • Position Overview & Responsibilities Our partner company, the Intermark Group, the nation's top psychology-driven market...
  • 4/19/2024 12:00:00 AM

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Hospitality Communications Specialist
  • Hotel Bardo Savannah
  • Savannah, GA
  • Compensation Type: Hourly Highgate Hotels: LEFT LANE Hospitality in partnership with Highgate Hotels is excited to intro...
  • 4/17/2024 12:00:00 AM

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Communications Specialist
  • Global Channel Management Inc.
  • Raleigh, NC
  • About the job Communications Specialist Communications Specialist needs 3+ years experience Communications Specialist re...
  • 4/17/2024 12:00:00 AM

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Communications Specialist
  • SEIU Local 721
  • Los Angeles, CA
  • Job Description Job Description WHO WE ARE: SEIU 721 is a dynamic and fast-growing labor organization recognized as one ...
  • 4/16/2024 12:00:00 AM

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Emergency Communications Specialist
  • Wichita State University
  • Wichita, KS
  • Transmits and receives law enforcement and public safety staff communications in accordance with government regulations....
  • 4/15/2024 12:00:00 AM

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Communications Specialist
  • UniFirst
  • Wilmington, MA
  • The Communications Specialist is responsible for creating and supporting all aspects of operations communications. This ...
  • 4/14/2024 12:00:00 AM

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Communication Specialist
  • Leidos
  • McLean, VA
  • Description The Leidos Intelligence Group has an opening for a fully cleared Communications Specialist who is seeking a ...
  • 4/2/2024 12:00:00 AM

Texas (/ˈtɛksəs/, locally /ˈtɛksɪz/; Spanish: Texas or Tejas Spanish pronunciation: [ˈtexas] (listen)) is the second largest state in the United States by both area and population. Geographically located in the South Central region of the country, Texas shares borders with the U.S. states of Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the west, and the Mexican states of Chihuahua, Coahuila, Nuevo León, and Tamaulipas to the southwest, while the Gulf of Mexico is to the southeast. Houston is the most populous city in Texas and the fourth largest in the...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Social Media Communications Specialist jobs
$51,298 to $66,229

Social Media Communications Specialist in Lancaster, PA
Manage Teach For All’s Social Media Engagement Efforts (70%).
January 16, 2020
Social Media Communications Specialist in Fayetteville, NC
Bachelor’s degree with a concentration in marketing, communications, or social media.
February 15, 2020
Social Media Communications Specialist in Queens Village, NY
Assistant/Associate Director for Communications, Content Creation.
November 30, 2019
Support other Public Affairs Communications Channels (30%).
November 27, 2019