Social Media Communications Specialist jobs in Saint Cloud, MN

Working Title: Social Media Specialist
Job Class: Communications Specialist 1
Agency: Minnesota State

• Who May Apply: Open to all qualified job seekers
• Date Posted: 03/04/2024
• Closing Date: 03/25/2024
• Hiring Agency/Seniority Unit: MN St Colleges & Universities / Willmar CC-MAPE
• Division/Unit: MnSCU Ridgewater Willmar TC / MnSCU Rdgwtr Willmar TC Class
• Appointment Type: Unlimited, Full-time
• Work Shift/Work Hours: Day Shift - 8:00am- 4:30pm
• Days of Work: Monday - Friday
• Travel Required: Yes
• Salary Range: $24.92 - $36.34 / hourly; $52,032 - $75,877 / annually
• Classified Status: Classified
• Bargaining Unit/Union: 214 - MN Assoc of Professional Empl/MAPE
• Location: Hutchinson or Willmar (Employer/Employee will determine the permanent work location as Willmar or Hutchinson, MN in conjunction with the accepted Job Offer)
• FLSA Status: Nonexempt
• Telework Eligible: Yes
• Designated in Connect 700 Program for Applicants with Disabilities: Yes

Make a difference in the lives of Minnesotans.

The work you’ll do is more than just a job. Join the talented, engaged and inclusive workforce dedicated to creating a better Minnesota.

As part of the Marketing and Communications team, the Social Media Specialist is a visual storyteller with a creative mind. The Specialist has lead responsibility for the conception, development, and production of video, photo and other digital content for distribution on all social media platforms, including TikTok, Instagram, YouTube, Facebook and Linkedin. This position leads social media strategy and execution across all major social media channels and develops and implements organic and paid social media campaigns to increase brand awareness, drive traffic, generate leads, and engage with our audiences. This position also has responsibility for collecting, analyzing, and reporting social media metrics and making data-informed decisions to improve social media performance.

• Social Media Strategy and Coordination
• Social Media Content Creation
• Social Media Analytics and Reporting
• Other duties as assigned to ensure the smooth functioning of the department and maintain the reputation of Ridgewater College.

Minimum Qualifications

• Associate degree in communications, marketing, digital marketing, multi-media design, or other related field
• Two years' experience creating and managing social media content to build audiences and engage with the public
• Experience shooting photos and recording/editing video for use on social media platforms
• Experience writing copy for social and digital media platforms for a diverse range of audiences
• Excellent written and verbal communication skills

Preferred Qualifications

• Bachelor's degree in communications, marketing, digital marketing, multi-media design, or other related field
• Creative thinker with a passion for storytelling and content creation
• Experience with analytics, planning, forecasting, and reporting
• Knowledge of best practices in social media, content strategy, accessibility and familiarity with current social media trends and tools

Additional Requirements

In accordance with the Minnesota State Vehicle Fleet Safety Program, employees driving on college/university business who use a rental or state vehicle shall be required to conform to Minnesota State's vehicle use criteria and consent to a Motor Vehicle Records check.

How to Apply

Select “Apply for Job” at the top of this page. If you have questions about applying for jobs, contact the job information line at 651-259-3637 or email careers@state.mn.us. For additional information about the application process, go to http://www.mn.gov/careers.

If you have questions about the position, contact Mandi Lighthizer-Schmidt at 320-222-6090 or by email at mandi.lighthizer-schmidt@ridgewater.edu.

To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID#, the Working Title and your valid Proof of Eligibility Certificate by the closing date to Felicia Telecky at felicia.telecky@ridgewater.edu.

About Minnesota State

MISSION: Ridgewater College empowers diverse learners to reach their full potential and enrich their lives through personalized and relevant education in an accessible, supportive, and inclusive environment.

VISION: Ridgewater College is a student-centered educational leader focused on innovation, excellence, and affordability.

GUIDING PRINCIPLES:

• Enterprising - We are future-focused, and change-oriented, developing creative solutions to challenges that maximize our institutional, system and local resources.
• Empowerment – We develop and empower employees to make decisions to best serve students and stakeholders.
• Excellence – We strive to exceed expectations in all that we do.
• Diversity, Equity, and Inclusion – We seek to understand and appreciate the needs and experiences of every individual and actively work to provide genuine opportunities for everyone to succeed and participate in college activities and processes.
• Trust and Respect – We are committed to developing a culture based in processes and behavior that create trust and respect among all stakeholders.
• Collaboration – We connect and work together to achieve common goals while respecting needs and interests of stakeholders.
• Curiosity and Creativity – We constantly strive to understand, learn, change, and improve.
• Accountability – As individuals and groups, we willingly accept and take ownership of our successes and failures.

Why Work for Us

Diverse Workforce

We are committed to continually developing a workforce that reflects the diversity of our state and the populations we serve. The varied experiences and perspectives of employees strengthen the work we do together and our ability to best serve the people of Minnesota.

A recent engagement survey of State of Minnesota employees found:

• 95% of employees understand how their work helps achieve their agency’s mission
• 91% of employees feel trusted to do their jobs
• 88% of employees feel equipped to look at situations from other cultural perspectives when doing their job
• 87% of employees report flexibility in their work schedule

Comprehensive Benefits

Our benefits aim to balance four key elements that make life and work meaningful: health and wellness, financial well-being, professional development, and work/life harmony. As an employee, your benefits may include:

• Public pension plan
• Training and professional development
• Paid vacation and sick leave
• 11 paid holidays each year
• Paid parental leave
• Low-cost medical and dental coverage
• Prescription drug coverage
• Vision coverage
• Wellness programs and resources
• Employer paid life insurance
• Short-term and long-term disability
• Health care spending and savings accounts
• Dependent care spending account
• Tax-deferred compensation
• Employee Assistance Program (EAP)
• Tuition reimbursement
• Federal Public Service Student Loan Forgiveness Program

Programs, resources and benefits eligibility varies based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota.

Other Information

Employment information for this position can be found in its collective bargaining agreement or its plan document at http://mn.gov/mmb/employee-relations/labor-relations/Labor/.

AN EQUAL OPPORTUNITY EMPLOYER

Minnesota State is an equal opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status.

Reasonable accommodations will be made to all qualified applicants with disabilities. If you are an individual with a disability who needs assistance or cannot access the online job application system, please contact the job information line at 651-259-3637 or email careers@state.mn.us. Please indicate what assistance is needed.