Social Media Communications Specialist jobs in Minnetonka, MN

At the DNR, we are committed to the conservation and management of the state's natural resources for outdoor recreation, economic development, and a sustainable quality of life. Apply with us and find your path.

Working Title: Social Media Coordinator
Job Class: Communications Specialist 3
Agency: MN Department of Natural Resources

• Who May Apply: Open to all qualified job seekers
• Date Posted: 04/04/2024
• Closing Date: 04/24/2024
• Hiring Agency/Seniority Unit: Department of Natural Resources
• Division/Unit: Parks and Trails
• Work Shift/Work Hours: Day
• Days of Work: Monday - Friday
• Travel Required: No
• Salary Range: $30.55 - $45.02 / hourly; $63,788 - $94,002 / annually
• Classified Status: Classified
• Bargaining Unit/Union: 214 - MN Assoc of Professional Empl/MAPE
• FLSA Status: Nonexempt
• Telework Eligible: Yes, part time telework
• Designated in Connect 700 Program for Applicants with Disabilities: Yes

Make a difference in the lives of Minnesotans.

The work you’ll do is more than just a job. Join the talented, engaged, and inclusive workforce dedicated to creating a better Minnesota.

The DNR is currently seeking one (1) Unlimited Full Time Communications Specialist 3 in St. Paul, MN. This position has flexible work arrangement and may be eligible to telework on a part-time basis which is subject to change. If approved, the employee would be required to complete a telework agreement.

This position exists to expand the Parks and Trails Division’s (PAT) digital media reach, raise awareness of and increase participation in PAT’s outdoor recreation opportunities, and build loyalty to the Minnesota State Parks and Trails brand. This position will advance DNR’s diversity, equity, and inclusion goals by expanding outreach to diverse communities and better connecting all Minnesotans to the outdoors.

Responsibilities include:

• Managing PAT’s social media channels.
• Developing PAT’s social media strategy, creating content to fulfill that strategy.
• Manage a budget for social media advertising.
• Develop performance metrics and use social media analytics to evaluate PAT’s social media performance and adjust content strategy to optimize impact.
• Monitor social media trends and advise on new techniques or platforms to increase PAT’s reach.
• Develop and maintain PAT’s web content and improve information systems that support digital media content.
• Serve as PAT’s accessibility coordinator and ensure PAT staff adhere to state and federal laws related to electronic accessibility.
• Ensure PAT adheres to social and digital media policies and procedures and provide guidance or direction on social and digital media best management practices.
• Coordinate closely with team members in the Integrated Public Relations Unit to ensure a cohesive approach to PAT’s communications, work with division staff to advance PAT outreach and communications goals.
• Collaborate with department communications staff to ensure effective internal and external coordination on DNR communications needs.
• Ensure social media content showcases the DNR's commitment to diversity, equity, accessibility, and inclusion.

Minimum Qualifications

• Three (3) years of experience performing analysis, exercising judgement, and relying on specialized knowledge of social media content and platforms. Bachelor degree may substitute for one year of experience.
• Demonstrated ability to express thoughts, and ideas to others in a clear and concise manner and explain technical subjects in basic terms to uninformed audiences.
• Demonstrated ability to motivate internal and external partners to collaborate in development and timely implementation of coordinated communication and outreach plans, including but not limited to Parks and Trails program staff and supervisors, all DNR divisions and regions, Commissioner’s Office, and Governor’s Office.
• Demonstrated experience assessing and applying communications technologies and methodologies in social media, digital content, graphic design, behavior trends, visual aids, and other areas sufficient to be able to further knowledge of and influence behavior related to natural resource systems.
• Skills in writing, editing video, and photo editing, photography, and graphics to develop social media content, web content, videos, GIFs, and other digital communication products.
• Knowledge of social media content strategy sufficient to build and execute a social media strategy that prioritizes divisional communications priorities while engaging audiences and providing timely, relevant information.
• Demonstrated ability to apply communications best practices including writing, editing, communications planning and implementation, goal setting, and reporting.
• Coordination skills to keep multiple levels of planning and logistics on schedule.
• Demonstrated ability to form relationships and influence decision-making, to work with diverse groups who have divergent ideas and help them identify and take action toward a common goal.

Preferred Qualifications

• Master's degree in communications, strategic communications, or closely related field.
• Experience working in or with local, state, or federal government.
• Experience in qualitative and quantitative analysis sufficient to establish a system of measures and evaluate communication project results and to critique the analytical methods and results.
• Experience implementing and supporting a new digital media channel for a large organization.

Additional Requirements

• No driving duties are required.

Applicants must have the ability to meet the physical requirements and work in the environmental conditions of the position, with or without reasonable accommodations.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

It is policy of the Department of Natural Resources that all candidates submit to a background check prior to employment. The background check may consist of the following components:

• Conflict of Interest Review
• Criminal History Check
• Education Verification
• Employment Reference / Records Check
• License / Certification Verification

How to Apply

Select “Apply for Job” at the top of this page. If you have questions about applying for jobs, contact the job information line at 651-259-3637 or email careers@state.mn.us. For additional information about the application process, go to http://www.mn.gov/careers.

If you have questions about the position, contact Sara. Berhow at sara.berhow@state.mn.us or 651-259-5272.

If you are an individual with a disability and need reasonable accommodation to assist with the application process, please contact the ADA Coordinator at ADA.DNR@state.mn.us. To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID#, the Working Title and your valid Proof of Eligibility Certificate by the closing date to Ashley Luecken at ashley.luecken@state.mn.us.

Why Work for Us

Diverse Workforce

We are committed to continually developing a workforce that reflects the diversity of our state and the populations we serve. The varied experiences and perspectives of employees strengthen the work we do together and our ability to best serve the people of Minnesota.

A recent engagement survey of State of Minnesota employees found:

• 95% of employees understand how their work helps achieve their agency’s mission
• 91% of employees feel trusted to do their jobs
• 88% of employees feel equipped to look at situations from other cultural perspectives when doing their job
• 87% of employees report flexibility in their work schedule

Comprehensive Benefits

Our benefits aim to balance four key elements that make life and work meaningful: health and wellness, financial well-being, professional development, and work/life harmony. As an employee, your benefits may include:

• Public pension plan
• Training and professional development
• Paid vacation and sick leave
• 11 paid holidays each year
• Paid parental leave
• Low-cost medical and dental coverage
• Prescription drug coverage
• Vision coverage
• Wellness programs and resources
• Employer paid life insurance
• Short-term and long-term disability
• Health care spending and savings accounts
• Dependent care spending account
• Tax-deferred compensation
• Employee Assistance Program (EAP)
• Tuition reimbursement
• Federal Public Service Student Loan Forgiveness Program

Programs, resources and benefits eligibility varies based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota.

AN EQUAL OPPORTUNITY EMPLOYER

Minnesota state agencies are equal opportunity, affirmative action, and veteran-friendly employers. The State of Minnesota recognizes that a diverse workforce is essential and strongly encourages qualified women, minorities, individuals with disabilities, and veterans to apply.

We will make reasonable accommodations to all qualified applicants with disabilities. If you are an individual with a disability who needs assistance or cannot access the online job application system, please contact the job information line at 651-259-3637 or email careers@state.mn.us and indicate what assistance is needed.