Social Media Communications Specialist jobs in Massachusetts

Background 

Growing and dynamic organization seeks a communications professional to share what we are learning about how all children can thrive. The Center for Thriving Children is a national center that researches, innovates, tests, and implements practical strategies to support healthy child development, learning, and thriving. We reach across multiple disciplines and approaches to share knowledge, promote best practices, and test innovations in the field via a research-practice- partnership called City Connects. Through City Connects, we directly impact the lives of over 50,000 students and their families each year. We provide professional development and support to hundreds of professionals, and we work with practitioners and policymakers to promote the effective integration of school and community resources at scale. In addition to growing City Connects, the Center empowers schools and districts that want to move in the direction of evidence-based student support by offering formal learning pathways to support their implementation of best practices. We also pursue a range of topics related to how all children can thrive.

Housed at Boston College within the Mary E. Walsh Center for Thriving Children, City Connects (cityconnects.org) is an innovative approach to addressing the out-of-school factors that can impact students’ achievement and thriving in schools. City Connects assesses the strengths and needs of each student and collaborates closely with districts, schools, and partnering community agencies to connect every student to a tailored set of supports and enrichments in the school and community. Currently City Connects is implemented in approximately 200 schools across five states and in the nation of Ireland. Our growth also helps to create local proof points that demonstrate improved student outcomes, which helps to create conditions for statewide systemic change. 

Role Summary: The Center for Thriving Children seeks a full-time Social Media and Communications Coordinator to advance the Center, City Connects, and the knowledge and know-how related to helping all children develop, learn, and thrive. The Coordinator will be an integral member of the Systemic Impact Team, which works across all parts of Center and in close partnership with university and external stakeholders. The Social Media and Communications Coordinator will increase the visibility and influence of the Center and City Connects through the co-development, implementation, and management of social media strategy. This position will additionally contribute to a range of communications activities that further the organization. The responsibilities of the Social Media and Communications Coordinator include:

Content creation:

• Writing, developing, and strategizing online content production
• Generating, editing, publishing, and sharing content on a regular basis (original text, images, video, photos, and HTML)

Community management:

• Building meaningful connections and encouraging community members through dialogue and messaging
• Creating and maintaining the organization’s social media pages and profiles
• Interacting with stakeholders via the organization’s social media accounts
• Moderating user-generated content and messages appropriately, based on Center, Boston College, and community policies

Strategy and growth:

• Using digital marketing tools to create and maintain the organization’s brand, including supporting external partner organizations to ensure brand consistency 
• Tracking and using analytics to gain insight on traffic, demographics, and effectiveness
• Building and executing social media strategy through research, benchmarking, messaging, and audience identification
• Reviewing the organization’s social media strategy to identify opportunities for improvement
• Co-creating and implementing a social media marketing plan and editorial calendar

Communications support and collaboration:

• Collaborating with internal and external partners to ensure consistency, quality, and reach 
• Assisting on communications projects such as publications and newsletters
• Supporting the production of videos
• Assisting in the execution of events that support the Center and City Connects
• Other communications-related responsibilities, as needed

Required: 

• Bachelor’s degree in communications, marketing, advertising, or related field 
• 1-4 years experience in digital marketing and social media
• Expertise in creating high-impact campaigns on a variety of social media platforms (Facebook, LinkedIn, Youtube, X)
• Ability to understand social media metrics, interpret metrics, and take action to increase effectiveness of social media campaigns in consultation with colleagues
• Strong written and verbal communication skills
• Excellent judgment and a can-do attitude
• Dedication to the values of quality and integrity
• Ability to work collaboratively and professionally as part of team
• Strong organizational skills and demonstrated success meeting deadlines with high-quality results.

Preferred:

• Proficiency in Spanish

The Center for Thriving Children is an equal opportunity employer. We strive to build and sustain a diverse team and strongly encourage applications from candidates of color and from any minoritized or marginalized groups. Applicants should submit a cover letter and resume.