Social Media Communications Specialist is responsible for creating and administering content on all social media platforms to grow an audience and build brand awareness. Designs and drives high-quality social media content and campaigns that consistently align with established strategies and branding. Being a Social Media Communications Specialist conducts market research to identify social media best practices, trends, and insights. Builds and executes a social media strategy through competitor research, platform determination, benchmarking, messaging, and audience identification. Additionally, Social Media Communications Specialist tracks and analyzes metrics to gain insight on traffic, demographics, and effectiveness. Requires a bachelor's degree. Typically reports to a manager. The Social Media Communications Specialist work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Social Media Communications Specialist typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Job Summary:
We are seeking a highly motivated and experienced Social Media Marketing Specialist to join our team and lead our social media marketing efforts. The ideal candidate will have a deep understanding of social media platforms, content creation, and digital marketing strategies.
Responsibilities:
Develop and execute comprehensive social media marketing strategies aligned with business goals
Create compelling and engaging content that resonates with target audiences
Manage and grow social media presence across multiple platforms (e.g., Facebook, Twitter, Instagram, LinkedIn)
Conduct social media audits and analyze data to measure campaign performance and identify areas for improvement
Monitor industry trends and identify emerging social media platforms and technologies
Stay abreast of best practices in social media marketing and content creation
Collaborate with internal teams (e.g., marketing, sales, customer service) to ensure consistency of messaging and brand voice
Track and report on social media metrics, including engagement, reach, and conversions
Assist with the development and implementation of paid social media advertising campaigns
Provide excellent customer service and respond promptly to inquiries and comments on social media
Qualifications:
Bachelor's degree in marketing, communications, or a related field
3 years of experience in social media marketing, with a proven track record of success in driving engagement and achieving business objectives
Excellent knowledge of social media platforms, content creation, and digital marketing principles
Strong analytical skills and ability to interpret data and identify trends
Experience with social media management tools (e.g., Hootsuite, SproutSocial)
Excellent written and verbal communication skills
Ability to work independently and as part of a team
Passion for social media and digital marketing
Benefits:
Competitive salary and benefits package
Opportunity to work in a dynamic and fast-paced environment
Chance to make a significant impact on the company's marketing efforts
Job Type: Full-time
Pay: $4,000.00 - $4,500.00 per month
Benefits:
Schedule:
Ability to Relocate:
Work Location: In person
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