Social Media Communications Specialist is responsible for creating and administering content on all social media platforms to grow an audience and build brand awareness. Designs and drives high-quality social media content and campaigns that consistently align with established strategies and branding. Being a Social Media Communications Specialist conducts market research to identify social media best practices, trends, and insights. Builds and executes a social media strategy through competitor research, platform determination, benchmarking, messaging, and audience identification. Additionally, Social Media Communications Specialist tracks and analyzes metrics to gain insight on traffic, demographics, and effectiveness. Requires a bachelor's degree. Typically reports to a manager. The Social Media Communications Specialist work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Social Media Communications Specialist typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Job Purpose:
DDM Group has an immediate opening for a Social Media Specialist to help create growth-focused social media strategies for our three digital properties AtlantaBlackStar.com, Finurah.com and TheShadowLeague.com.
The Social Media Specialist will build out a specialized, higly-qualified team to play a key role in DDM’s efforts to drive long-term audience growth, audience engagement, content outreach and build brand awareness. The ideal candidate has a deep understanding of leveraging social media platforms such as Instagram, YouTube, Facebook, TikTok, and other existing and emerging platforms to achieve performance metrics.
The ideal candidate must have the ability to balance multiple priorities while having a proactive mindset toward accelerating DDM’s audience growth and brand awareness.
Candidate’s daily decisions should be guided by a strong understanding of our audience and its demands that are gained through careful attention to available metrics and analytics.
Job Specific Duties and Responsibilities: