Social Media Communications Specialist is responsible for creating and administering content on all social media platforms to grow an audience and build brand awareness. Designs and drives high-quality social media content and campaigns that consistently align with established strategies and branding. Being a Social Media Communications Specialist conducts market research to identify social media best practices, trends, and insights. Builds and executes a social media strategy through competitor research, platform determination, benchmarking, messaging, and audience identification. Additionally, Social Media Communications Specialist tracks and analyzes metrics to gain insight on traffic, demographics, and effectiveness. Requires a bachelor's degree. Typically reports to a manager. The Social Media Communications Specialist work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Social Media Communications Specialist typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
TITLE: Social Media Manager
DEPARTMENT: College of Agriculture
REPORTS TO: Marketing Director
CLASSIFICATION: Staff-12 months
STANDARD WORK HOURS: 37.5
LOCATION: On-Site Main Campus
EMPLOYMENT STATUS: Full-Time
FLSA STATUS: Exempt
PRINCIPAL PURPOSE OF JOB: The Social Media Manager in the Kentucky State University (KSU) Land Grant Program (LGP) will provide leadership to the LGP Media and Communications group working directly with KSU Marketing and Communications. The Media and Communication unit provides support for the faculty and staff of the LGP programs and assists in University wide media initiatives.
SCOPE OF RESPONSIBILITY: The Social Media Manager in the Kentucky State University (KSU) Land Grant Program (LGP) will provide leadership to the LGP Media and Communications working directly with KSU Marketing and Communications. The Social Media Manager manages top-level University social platforms for LGP and KSU. The ideal candidate will have a proven track record in creating and implementing digital and social programs, be a self-starter and results-driven, and have strong teamwork, communication, and marketing skills. This position will manage the social media marketing strategy for the top-level platforms and create and direct high-quality content in written and visual form, including photos, graphics, and videos. This position will also analyze and closely monitor social accounts, campaigns, and posts to determine efficacy, make real-time changes to improve reach and focus, and add to the long-term success of social media accounts. This position will also create, maintain, and regularly share detailed analytics of social platforms and progress toward goals.
ESSENTIAL JOB FUNCTIONS:
OTHER DUTIES: The position will conduct other duties as required.
QUALIFICATIONS: Bachelor’s degree in Agricultural Communications, Communications, Public Relations, Journalism, Marketing, or related area. One to three years related experience in social media management.
Licensing and Certifications
KNOWLEDGE, SKILLS, and ABILITIES:
PHYSICAL REQUIREMENTS:
Revised: 09/28/2023
KENTUCKY STATE UNIVERSITY is an Equal Opportunity Employer
The functions, qualifications, knowledge/skills, and physical requirements listed in this job description represent the essential duties of the job, which the incumbent must be able to perform either with or without reasonable accommodation. The Job Functions listed do not necessarily include all activities that the individual may perform.
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