Social Media Communications Specialist is responsible for creating and administering content on all social media platforms to grow an audience and build brand awareness. Designs and drives high-quality social media content and campaigns that consistently align with established strategies and branding. Being a Social Media Communications Specialist conducts market research to identify social media best practices, trends, and insights. Builds and executes a social media strategy through competitor research, platform determination, benchmarking, messaging, and audience identification. Additionally, Social Media Communications Specialist tracks and analyzes metrics to gain insight on traffic, demographics, and effectiveness. Requires a bachelor's degree. Typically reports to a manager. The Social Media Communications Specialist work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Social Media Communications Specialist typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Responsibilities for this position include creating the ongoing success of FSM’s client partners in social media platforms and email marketing. More specifically, the role is responsible for overseeing the development and implementation of social and email marketing strategies, focusing on organic social media marketing, email marketing, and is a contributor to the success of paid social media. Embracing FSM’s core values, the ideal Social Media Content Strategist candidate for FSM understands social strategy, audience marketing, research and analysis, content creation, best practices for content performance, and reporting/analysis.
FSM’s ideal Social Media Content Strategist must have:
Measure: Effectiveness of strategies, audience growth, content performance.
Skill Set
Education and Experience
Full Spectrum Marketing provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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