Social Media Communications Specialist is responsible for creating and administering content on all social media platforms to grow an audience and build brand awareness. Designs and drives high-quality social media content and campaigns that consistently align with established strategies and branding. Being a Social Media Communications Specialist conducts market research to identify social media best practices, trends, and insights. Builds and executes a social media strategy through competitor research, platform determination, benchmarking, messaging, and audience identification. Additionally, Social Media Communications Specialist tracks and analyzes metrics to gain insight on traffic, demographics, and effectiveness. Requires a bachelor's degree. Typically reports to a manager. The Social Media Communications Specialist work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Social Media Communications Specialist typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Basic Function:
Under minimal supervision of the Corporate Director of Communications, serves as a primary departmental contact for assigned communications projects, actively engaging in communications planning, implementation and evaluation, and ensuring tasks are completed in a timely manner and that work products are of the highest quality. Coordinates work with program staff and other members of the communications department as necessary. Writes, edits, and produces or assists in the production of a variety of materials, including e-newsletters and bulletins, social media posts reports, presentations, proposals, advertisements, PSAs, press releases, publications, videos and podcasts. Creates Web content and ensures accuracy and timeliness of content on any assigned Web sites. Leads or assists with the research, design, and implementation of communications campaigns and social marketing projects. May be called upon to attend and staff events or make presentations. As assigned, maintains departmental documentation.
Reports to the Corporate Director of Communications
None
Bachelor’s degree, Master’s preferred.
Five (5) years of full-time or equivalent part-time paid experience in a communications dissemination field.
Master’s degree may substitute for two (2) years of experience.
N/A
Low
The physical demands marked below are representative of those that will be required to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Requirement | Yes/No | ||
Lifting (lbs.) | If yes, Specify Range: | Up to 10 pounds | Yes |
Carrying (lbs.) | If yes, Specify Range: | Up to 10 pounds | Yes |
Stooping, Bending | Yes | ||
Kneeling, Squatting | Yes | ||
Walking | Yes | ||
Standing | Yes | ||
Sitting | Yes | ||
Climbing, Balancing (e.g., climbing and working from ladder) | No | ||
Use of Hands to Finger, Handle, or Feel | Yes | ||
Physical Coordination (sequential or simultaneous use of hands, arms, feet, and legs) | Yes | ||
Eye-Hand Coordination | No | ||
Close Vision (clear vision at 20" or less) | Yes | ||
Distance Vision (clear vision at 20' or more) | No | ||
Color Vision (ability to identify and distinguish colors) | No | ||
Depth Perception (ability to judge distance spatial relationships) | No | ||
Hearing in person | Yes | ||
Hearing on telephone | Yes | ||
Speaking in person | Yes | ||
Speaking on telephone | Yes |
The environmental conditions marked below are common to this job:
Condition | Yes/No |
Outdoor Weather Conditions | No |
Wet, Humid Conditions (non-weather) | No |
Work Near Moving Mechanical Parts | No |
Work in High, Precarious Places | No |
Fumes or Dust | No |
Toxic or Caustic Chemicals | No |
Extreme Heat (non-weather over 90 deg. F.) | No |
Low Noise (e.g. business office) | Yes |
Moderate Noise (e.g., light motorized equipment such as lawn mowers) | No |
Loud Noise (e.g., jackhammer, heavy motorized equipment) | No |
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0 Social Media Communications Specialist jobs found in Charleston, WV area