Social Media Communications Specialist is responsible for creating and administering content on all social media platforms to grow an audience and build brand awareness. Designs and drives high-quality social media content and campaigns that consistently align with established strategies and branding. Being a Social Media Communications Specialist conducts market research to identify social media best practices, trends, and insights. Builds and executes a social media strategy through competitor research, platform determination, benchmarking, messaging, and audience identification. Additionally, Social Media Communications Specialist tracks and analyzes metrics to gain insight on traffic, demographics, and effectiveness. Requires a bachelor's degree. Typically reports to a manager. The Social Media Communications Specialist work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Social Media Communications Specialist typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
OrthoVirginia is seeking a talented and creative Social Media and Web Specialist to join our Marketing team!
The Social Media and Web Specialist supports content marketing and partnership needs through comprehensive management of all OrthoVirginia social media channels and regular updates of the OrthoVirginia website.This role reports to the Manager, Digital and Social Media and works collaboratively with team members to develop and execute social media strategies and tactics.
Must have a creative spirit and independent work ethic to source, manage, and publish original, high-quality content for social media and for the website. If you are passionate about healthcare, social media, and creating compelling content, this role could be the perfect fit!
The Social Media and Web Specialist will collaborate with the Digital and Social Media Manager to identify and grow social media audiences, groups, and conversations across all social channels and keep the website up-to-date.
This role will build relationships with OrthoVirginia team members to share their stories digitally and educate patients with relevant, useful content. Other duties include:
The ideal candidate will possess strong copywriting skills that reflect OrthoVirginia's voice and messaging objectives, must be a self-starter, and must be able to collaborate across teams while also working independently.
Education/Experience:
Remote position, but must reside in the Richmond or Northern Virginia areas. Occasional in-office meetings required.
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