Social Media Communications Specialist jobs in Boca Raton, FL

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Job Description

The Social Media Content Specialist is an individual contributor supporting Division efforts to execute the marketing, public information, and storytelling on behalf of the City of Boca Raton.

The Social Media Content Specialist’s prime responsibility is to create and publish content on all social media platforms as well as executing various photography and videography projects for the City and its respective departments/divisions on order to drive community engagement.

Under the supervision of the Communications & Marketing Manager, the position will provide flexibility with the opportunity for a hybrid work schedule.

Essential Functions

• Create high-quality, innovative, and creative social media content on a daily basis for all social media channels including Facebook, X, Instagram, YouTube, Nextdoor, and Pinterest
• Monitor and maintain City social media profiles, groups, and tools, and makes recommendations for replies, engagement, and/or management.
• Create and develop multimedia (audio/video) content for distribution on Social Media channels.
• Writes, proofreads and edits social media related communications to include engaging and detailed information
• Attend city events, initiatives, projects, etc., to gather video and photo content for dissemination.
• Work with Communications & Marketing Division team to brainstorm ideas for communication platforms, campaigns, programs, events.
• Manage workflow and content calendars for social media projects.
• Assist in managing content for City’s annual review brochure.
• Support and evaluate results of social media and communication campaigns with the team.
• Collaborate with departments and divisions for all social media needs. Maintain clear communication with internal clients and provide timely and accurate updates.
• Maintain and organize photo and video drives and folders.
• Assists in the preparation and dissemination of public safety alerts and emergency information.
• Performs administrative duties and compiles data for special projects or reports as assigned.
• As a member of the marketing team, actively plays a role in promoting City services to the community through community-wide events and programs with flexibility to work minimal evenings and weekends.
• Stay up to date with the latest social media best practices, trends, and technologies.
• Ensures content created is in line with City brand guidelines and communication best practices.
• Performs related tasks as required.

Related tasks:

• Prepare and/or process purchase orders related to social media tools and services
• Accountable for inventory and/or property management including photo and video production equipment
• Determines scope of work, request for services, and other contractual expectations for services in support of social media management

Knowledge, Skills and Abilities

Knowledge of:

• Communications, social media marketing principles and practices
• Social media tools including Facebook, Constant Contact, electronic publications and web related programs
• Knowledge and understanding of layout, design and typography. Current trends and theories for marketing, social media, branding and communications
• Office equipment, printing processes and preparing files for printing, including size guidelines.
• Local government organization and procedures.
• Graphic design elements and best practices for readability across social media platforms

Skilled in:

• The use of computers and software applications to a moderate degree of proficiency including but not limited to Microsoft Office Suite, Adobe Acrobat, photo and video editing applications, etc.
• Service Orientation - Providing support and assistance as needed, ensuring inquiries, concerns, and administrative needs are addressed efficiently and effectively, fostering a positive and supportive work environment.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
• Adobe Suite Products (InDesign, Photoshop, Lightroom), proficient.
• Canva, proficient.
• Microsoft Office 365 (Word, Excel, PowerPoint, Teams, etc.), proficient.
• Oral and written communication.
• Communication; expressing ideas effectively, in conversation and in writing. Demonstrate an excellent command of grammar
• Use of Apple iOS for Apple products such as Mac OS for Macbook
• Photography and videography
• Photography and videography basic editing.

Ability to:

• On occasion, work a flexible work schedule that includes weekdays, weekends and evenings as needed.
• Travel around city to capture appropriate content for social media channels.
• Creatively develop varied content aligned with City values, brand guidelines, and messaging intent
• Work in a team atmosphere with excellent communication and collaboration.
• Manage tasks and deadlines in an organized and professional manner.
• Work independently and collaboratively with internal and external partners.
• Adapt to changing priorities and exhibit flexibility.
• Write, edit and proofread for accuracy.
• Manage multiple projects, deadlines, and responsibilities simultaneously.

Minimum and Preferred Qualifications

• Bachelor’s degree from an accredited college or university with major coursework in communications and/or marketing or related field of study
• Three (3) years of professional experience with progressive responsibility in social media creation, communications, and/or marketing
• Possession of a valid State of Florida Class “E” driver’s license

Additional experience is accepted as a minimum requirement in lieu of the postsecondary degree on the following basis: additional four (4) years in lieu of the bachelor’s degree, and additional two (2) years in lieu of an associate degree.

POST OFFER PRE-EMPLOYMENT SCREENING REQUIREMENTS:

Final offer and employment are contingent upon successful completion of the following post-offer, pre-employment screening items:

• Criminal Background Check
• Employment Verification
• Motor Vehicles Report

The City of Boca Raton is an Equal Opportunity, Inclusive, Veteran's Preference Employer and Drug Free Workplace. It is the policy of the City of Boca Raton to prohibit discrimination on the basis of race, color, religion, gender, gender identity or expression, marital status, age, national origin, disability, pregnancy, familial status, sexual orientation, genetic information, or any other status or condition protected by applicable federal, state or local laws.