Social Media Communications Specialist jobs in Allentown, PA

Description

Description

About Us: We are a dynamic and forward-thinking company looking for a talented and experienced Social Media Marketing Manager to join our team. If you are passionate about social media marketing and have a proven track record of driving results, we want to hear from you. As a Social Media Marketing Manager, you will play a key role in developing and executing effective social media strategies for our clients.

Responsibilities:

• Collaborate to develop and implement comprehensive social media marketing strategies that align with their business goals.

• Analyze social media performance data and metrics to optimize campaigns, ensuring maximum ROI.

• Conduct regular meetings to discuss strategy updates, performance reports, and recommendations for improvement.

• Stay up-to-date with industry trends and platform changes, adapting strategies accordingly.

• Lead the development of creative and engaging social media content, including text, images, and videos.

• Oversee the management of multiple social media accounts, ensuring they are operating at peak performance.

• Provide guidance and mentorship to a team of social media marketing specialists, fostering their growth and development.

• Collaborate with cross-functional teams, including creative, design, and analytics, to deliver integrated marketing campaigns.

• Manage social media advertising budgets, optimizing spend and tracking expenses.

• Install and set up Facebook Pixel to track and optimize campaigns.

• Implement proper UTM tagging for campaign links to track traffic sources and performance.

• Keep abreast of emerging social media platforms and opportunities, evaluating their potential for client campaigns.

• Continuously assess and refine social media strategies based on performance data and industry best practices.

• Training and delegate work to team members working within the social media department.

Requirements

Requirements

• 3 years of hands-on experience in social media marketing, with a proven track record of delivering successful campaigns.

• Strong understanding of social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and their algorithms.

• Excellent written and verbal communication skills.

• Ability to work both independently and collaboratively within a team.

• Proficiency in using analytics tools to track and measure campaign performance.

• Creative mindset with a keen eye for design and content.

• Strong project management and organizational skills.

• A passion for staying at the forefront of digital marketing trends and innovations.

• Patient, able to train and delegate tasks.