Social Media Analyst, Sr. collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Being a Social Media Analyst, Sr. monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Additionally, Social Media Analyst, Sr. creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. The Social Media Analyst, Sr. work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Social Media Analyst, Sr. typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
Description
This is a HYBRID position!
Three days in office/Two days remote!
Works with Digital Marketing Lead to create original text, graphic and video content, managing posts, and responding and interacting with social media communities. Maintain our company brand image on social platforms in a cohesive way to achieve our marketing and brand goals. As a Social media coordinator, we expect you to be up to date with the latest digital technologies and social media trends. Should be able to handle our social media presence ensuring high levels of web traffic, brand impressions, customer engagement and branding activities.
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