Social Media Analyst, Sr. jobs in Tucson, AZ

• Produce and post a minimum of ten (10) social media content per week, in an ongoing content publishing process, on the College of Nursing’s accounts.
• Monitor the College’s social media channels at all times on your personal smart mobile device.
• Ability to surface urgent requests via social media to the proper departments.
• Track and monitor other organizations’ social media channels and make recommendations for improvements as needed.
• Create regular reports to measure outcomes and progress towards the College’s goals.
• Leverage the University of Arizona branding platform to create compelling content that communicates one or more of key messages for the College.
• Adhere to both the University of Arizona and Health Sciences Brand Guidelines.
• Create copy that aligns with the tone and voice of the University of Arizona brand.
• Create the Dean’s remarks/script for College events, e.g., student welcomes, student award events, convocation/commencement etc.,
• Keep the College’s Social Media Policy and Guidelines updated per the leadership’s direction.
• Monitor social media forums and email inbox for brand communications and respond to comments as direct messages as needed.
• Create content for, produce and lay out of our monthly College of Nursing
  e-newsletter which is sent to College Faculty & Staff, Alumni and Donors.
• Oversee and manage production, proofing, and printing of brand-aligned research posters for our faculty, students and staff presenting at local, regional, national, and international conferences.
• Produce content for several communications and marketing channels including press releases, website and digital copy, blogs, social media accounts, email marketing, digital advertising, video and more.
• Distribute content on a variety of platforms including the College of Nursing website, social media channels, email marketing platforms and UA Health Sciences blog.
• Manage and advance current social media outreach to increase engagement and participation.
• Work with our marketing lead and digital media producer to create, produce and edit video content for promotional purposes.
• Serve as the liaison for our College to the UA Health Sciences Office of Public Affairs and University Communications to support their media relations efforts.
• Evaluate communications effectiveness to develop improved methods and processes; devise evaluation methodology and implement; analyze results and recommend and/or take appropriate action.
• Serve as the primary initial point of contact for all media requests, including coordinating interviews, providing photos, and scheduling filming locations.
• Serve as the listener for other social media profiles to develop ongoing best practices.
• Build and maintain strong relationships with faculty and staff to source story ideas and address communications needs.

Knowledge, Skills and Abilities

• Ability to work both independently and with a team, resolving issues with a positive outcome.
• Strong organizational skills and significant attention to detail.
• Proven ability to manage multiple concurrent projects with successful on time delivery.
• Self-motivated, willing, and able to take initiative.
• High level of integrity, ethics, and professionalism.
• Outstanding strategic thinking, planning and communications skills.