Social Media Analyst, Sr. jobs in Trenton, NJ

Job Title: Social Media Community Manager

Department: Marketing

Reporting To: Sr. Social Media Manager

Location: Greater Philadelphia Area or Greater Los Angeles Area

Company Overview:

Just Play is a passionate and trend driven leader in the children’s consumer goods industry. Our products are an impressive mix of promotional and everyday items for the whole family. We work with the world’s leading children’s entertainment brands to manufacture and distribute exceptional products to every major mass retailer throughout North America and around the world.

Job Summary:

Industry leading children’s consumer goods company is seeking Social Media Manager/Community Manager. As a Social Media Community Manager, you will manage our social media accounts by implementing strategies and tactics that grow our followers, engage, and retain them, and help convert them into leads, customers, and active fans and promoters of our company and brands. You should have command of best practices and trends in social media marketing, enjoy being creative, are passionate about pop culture, and understand how to build, engage, and convert a digital audience.

Principal Responsibilities:

• Build and manage the company's social media profiles and calendar across multiple channels to develop the brand’s social presence, brand awareness and audience engagement.
• Execute against editorial calendar including publishing content.
• Collaborate with marketing and creative teams to plan and produce content appropriate for specific networks to grow and engage our audiences.
• Daily management of all aspects of Just Play’s social media accounts including timely posting, moderating, engaging and providing customer service when necessary
• Monitor and engage in relevant social discussions with our followers to grow our audience engagement.
• Engage with industry influencers to develop influencer programs, brand collaborations and UGC content.
• Explore and provide recommendations on how to best engage with audiences through latest social media trends and emerging platforms.
• Track, measure, and analyze all initiatives to report on social media ROI.

Minimum Qualifications:

• BA/BS degree
• 3-5 years relevant experience
• Active and well-rounded personal presence in social media, with a command of each network and their best practices.
• Experience working across multiple social media platforms including Facebook, Instagram, LinkedIn and TikTok.
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
• Proficiency in using social media software to monitor social media conversations. You will be our ear to the ground to route the appropriate marketer, sales rep, and/or support rep to social conversations.
• Enthusiasm for the entertainment industry and interest in pop culture/social trends
• Influencer marketing experience

Just Play is an equal opportunity employer. We welcome all applicants without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.