Social Media Analyst, Sr. collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Being a Social Media Analyst, Sr. monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Additionally, Social Media Analyst, Sr. creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. The Social Media Analyst, Sr. work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Social Media Analyst, Sr. typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
The Social Media Manager in the Beloit College Office of Communications and Marketing plays a key role in recruiting and retaining students by powerfully and persuasively positioning Beloit before prospective students and parents via the college's suite of social media channels. The manager creates compelling content including video and still images, helps manage content-creating student workers, and provides best practices/leadership to the social media efforts of campus departments.
The Social Media Manager also will also monitor social channels for content that could affect the college's reputation, and play a role in helping the college handle crises. Finally, the Social Media Manager will be savvy enough to manage the President's LinkedIn presence and use various platforms to elevate the college's reputation.
Our Mission: The Office of Communications and Marketing provides strategic leadership and creative services that directly advance the college's strategic enrollment outcomes, strengthen the college's national reputation and connect the campus community, prospective students, alumni, and namesake city with Beloit College.
Characteristic Duties and Responsibilities
Social Media Management
Credentials and Experience:
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0 Social Media Analyst, Sr. jobs found in Rockford, IL area