Social Media Analyst, Sr. jobs in Pembroke Pines, FL

Social Media Analyst, Sr. collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Being a Social Media Analyst, Sr. monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Additionally, Social Media Analyst, Sr. creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. The Social Media Analyst, Sr. work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Social Media Analyst, Sr. typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)

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MANAGER - MARKETING & SOCIAL MEDIA
  • STMLS, LLC (DAER)
  • Hollywood, FL FULL_TIME
  • Overview

    JOB SUMMARY:

    Reporting to the VP of Nightlife, the position's primary responsibilities are to lead to all social media marketing efforts such as but not limited to research, strategy and implementation of emerging forms of digital media, social media, and paid online advertising.

    Responsibilities

    Essential duties include, but are not limited to:

    • Lead strategic efforts for the planning, development and implementation of social media strategies, editorial calendars, and tactical plans, ensuring that all social media messages, measurements and content are relevant to target audience.
    • Driving revenue for the property in conjunction with other marketing areas.
    • Generating new ideas of how to market the venue so that it increases sales and revenue
    • Creating ways to market the Hard Rock brand.
    • External advertising (Print, Broadcast, Online, etc.)
    • Responsible for maintenance, engagement and growth strategy of all social media platforms, including but not limited to Facebook, Twitter, Snapchat, YouTube, Instagram as well as, new/emerging platforms.
    • Develop strategy and implement marketing campaigns across online OTA sites and other third party review sites to include: Trip Advisor, Yelp, Expedia, Hotels.com, Trivago, etc.
    • On an ongoing basis, measure and report performance of all marketing activities, and assets against goals, identify trends and insights, and optimize plan based on these insights.
    • Develop strategy for executing paid campaigns that drive click through, revenue, trial and visitation.
    • Develop innovative and new ideas that move the property forward in terms of social media photography and video
    • Strategize, establish and grow relationships with key influencers in digital space, such as bloggers, high profile followed personalities, entertainers, etc.
    • Lead community engagement and involvement efforts.
    • Stay abreast of trends, technologies and advancements in social, mobile and online review sites.
    • Oversee production and implementation of social campaigns.
    • Develop Hard Rock blog strategy and ensure content is driving engagement and search optimization alongside the Management team.
    • Maintain monthly budget for all resort social support.
    • Lead local music play-lists and other Vibe initiatives, adapted to time of day and clientele.
    • Evaluate and adjust overall guest experiences based on interaction with guests, industry trends, corporate initiatives, etc. Enhance group business experience through customization.
    • Partner with advertising team to ensure alignment between digital and traditional media.
    • Work closely with Internet Marketing to integrate social media into online brand campaigns. Collaborates on local advertising campaigns and implements approved advertising messages regarding print, radio, collateral materials, billboards, etc.
    • Develop creative briefs to define positioning, messaging and overall Nightlife campaign objectives.
    • Collaborate with Brand Marketing to submit all media releases prior to publication to ensure that content is consistent with company objectives.
    • Handle and fulfills all brand related filming and photo needs, as well as assists PR manager on shoots as needed. Also obtains departmental approval on all images and video in order to create the greatest opportunities for the promotion of Hard Rock's nightlife.
    • Manage and update the budget as needed, and creates pro-formas and evaluations for each special project or request.
    • Coordinates hotel related special events specific to Nightlife.  Also, participates in community programs in order to develop opportunities to promote a positive image for the company within the community.
    • Managing local Nightlife advertising campaigns, promotions and special events.
    • Liaises with corporate Brand marketing department for requests specific to online and activation(s) in non Nightlife venues.
    • Other duties as assigned by the Director of Operations.
    • Support Hard Rock International initiatives through social campaigns where appropriate.
    • Serve as the liaison between Human Resources, DAER Internet Marketing, Hard Rock International and other departments as it relates to mobile and social media efforts.
    • Train leadership on mobile and social media techniques and share best practices to more effectively engage employees and management on mobile and social media sites.
    • Support other key marketing efforts as needed.

    Qualifications

    Qualifications

    • At least 5 years direct marketing, advertising and brand marketing experience including implementation of digital, mobile and emerging campaigns.
    • At least 2 years of social media/web 2.0 experience as an online marketer.
    • Have demonstrated knowledge of mobile, emerging and social media, and application to advertising.
    • Experience in leveraging social media platforms for an advertising campaign.
    • Understand social media including Facebook, Twitter, Instagram, Snapchat, YouTube, blogs, etc.
    • Ability to adapt to the style, tonality and vernacular of the current “voice” of employee and consumer facing Facebook and other social mediums.
    • Communicate effectively with all levels of employees as well as outside contacts.
    • Ability to proof and edit publications for which responsible.
    • Ability to review and comprehend all necessary documentation.
    • Demonstrate strong organizational and follow-up skills.
    • Maintain a professional and positive appearance and demeanor at all times.
    • Perform and/or learn aspects of marketing that may, or may not, be included in this job description.
    • 3-5 years related experience in Nightlife marketing, advertising or public relations.
    • Strong written and verbal skills essential.
    • Knowledge of advertising and media planning.
    • Ability to effectively deal with internal and external resources.
    • Excellent communication skills, customer service and team oriented self-starter, and professional maturity.
    • Work varied shifts, including weekends and holidays.
    • Able to effectively communicate in English, in both written and oral forms. 

     

    Work Environment:

    • While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.
    • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
    • The Casino environment is hectic, fast-paced and often crowded and noisy. May be exposed to casino related environmental factors including, but not limited to, second hand smoke, excessive noise and constant exposure to general public.
    • Must be able to communicate effectively with guests in English, specific to position duties and responsibilities.

     

    Disclaimer While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).

    #indeedSHRSS#zipcorporate#LI-DA1

     

  • 19 Days Ago

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Social Media Marketing Specialist
  • Skyhop Global
  • FLL, FL FULL_TIME
  • DescriptionSummaryThis position is responsible for providing a creative, forward-thinking social media presence serving to enhance brand, employee engagement and company growth. Responsible for intera...
  • 19 Days Ago

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Social Media Manager (FT)
  • TaxFam
  • Oakland, FL FULL_TIME
  • Social Media Manager:Oversee day-to-day management of campaigns and ensure brand consistencyFacilitate scaling brand and company awareness through various social media channelsWork with brand to creat...
  • 23 Days Ago

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Social Media Coordinator
  • Cucina Dania Beach
  • Dania, FL PART_TIME
  • Overview:We are seeking a talented and creative Social Media Coordinator to join our team. As a Social Media Coordinator, you will be responsible for managing and executing our social media strategy, ...
  • Just Posted

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Social Media Coordinator
  • OneHope, Inc
  • POMPANO BEACH, FL FULL_TIME
  • Social Media Coordinator Title: Social Media CoordinatorLocation: Pompano Beach (this is not a remote position)Department: AdvancementReports to: Director of Advancement Strategy Summary:We are seekin...
  • 1 Day Ago

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Social Media Buyer
  • Zimmerman Advertising
  • Fort Lauderdale, FL FULL_TIME
  • We are looking for a highly motivated individual with an acute attention to detail, highly organized, strong problem solving skills, and intermediate excel skills to join our rapidly growing Paid Soci...
  • 2 Days Ago

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0 Social Media Analyst, Sr. jobs found in Pembroke Pines, FL area

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SENIOR TALENT ACQUISITION ANALYST (HYBRID)
  • Catholic Health Services
  • Fort Lauderdale, FL
  • Job Type Full-time Description Summary & Objective The Senior Talent Acquisition Analyst is a member of the HR team resp...
  • 3/28/2024 12:00:00 AM

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Crime Analyst-Grant
  • Broward County Sheriff's Office
  • Fort Lauderdale, FL
  • Salary: $40,000.00 Annually Location : Fort Lauderdale, FL Job Type: Grant funded Job Number: 24548B Department: Law Enf...
  • 3/28/2024 12:00:00 AM

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Jr Sales Analyst
  • Grant Cardone Enterprises
  • Aventura, FL
  • About the Company: Built by the number-one business trainer in the world, Cardone Training Technologies has become one o...
  • 3/27/2024 12:00:00 AM

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Medical Collections Specialist
  • Central Reach
  • Fort Lauderdale, FL
  • Working at CentralReach is more than a job - it's a mission! Recently named a top place to work in South Florida for the...
  • 3/26/2024 12:00:00 AM

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Benefits Service Analyst
  • Clark Insurance
  • Fort Lauderdale, FL
  • Company: Marsh McLennan Agency Description: Benefits Service Analyst Our not-so-secret sauce. Award-winning, inclusive, ...
  • 3/26/2024 12:00:00 AM

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Entitlements Analyst
  • D.R. Horton, Inc.
  • Pompano Beach, FL
  • D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New ...
  • 3/25/2024 12:00:00 AM

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Medical Billing Specialist
  • Central Reach
  • Fort Lauderdale, FL
  • Working at CentralReach is more than a job - it's a mission! Recently named a top place to work in South Florida for the...
  • 3/25/2024 12:00:00 AM

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Sr. Booked Guest Ecommerce Analyst
  • Carnival Corporation
  • Miami, FL
  • Job Description JOB SUMMARY: The Sr. Analyst of Booked Guests E-commerce is a key contributor to the success of Carnival...
  • 3/25/2024 12:00:00 AM

Pembroke Pines is a city in southern Broward County, Florida, United States. Pembroke Pines' current population is estimated at 170,712 as of 2017. The city had a population of 154,750 as of the 2010 census, making it the second-most populous city in Broward County after Fort Lauderdale, and the 11th-most populous in Florida. It is a principal city of the Miami metropolitan area, which was home to an estimated 6,012,331 people in 2015. Pembroke Pines is located in southern Broward County at 26°00′46″N 80°18′49″W / 26.012913°N 80.313689°W / 26.012913; -80.313689. According to the United Stat...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Social Media Analyst, Sr. jobs
$88,556 to $116,863
Pembroke Pines, Florida area prices
were up 2.9% from a year ago

Social Media Analyst, Sr. in Charleston, SC
An analyst looks at the data to derive insights that are passed on to the social media manager and creative teams to help them build brand awareness.
February 08, 2020
Social Media Analyst, Sr. in Melbourne, FL
Pick 3 companies in a field that you are interested in and find out everything you can about them on social.
January 09, 2020
Social Media Analyst, Sr. in Denver, CO
As a Social Media Analyst, your primary role would be to monitor and track all social activities and read, respond and route social media comments made by users to support a client’s social media campaign.
January 04, 2020