Social Media Analyst, Sr. jobs in Lowell, MA

Social Media Analyst, Sr. collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Being a Social Media Analyst, Sr. monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Additionally, Social Media Analyst, Sr. creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. The Social Media Analyst, Sr. work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Social Media Analyst, Sr. typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)

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Social Media Manager
  • Acronis
  • Burlington, MA FULL_TIME
  • Acronis is a world leader in cyber protection—empowering people by providing them with cutting-edge technology that enables them to monitor, control, and protect the data that their businesses and lives depend on. We are looking for a Social Media Manager who is ready to join us in creating a #CyberFit future and protecting the digital world!

    We are looking for a talented Social Media Manager to own our organic social media and influencer marketing efforts for global Acronis. In this role, you will help with advancing our strategy, engagement, growth, testing, and optimization. You will be responsible for representing our brand and building strong online communities, liaising with various team members inside and outside of the marketing function, providing regular reporting to senior leaders, and helping to translate social media activities into tangible business results by expanding our voice and reach.

    Ultimately, you will be responsible for ensuring that social media serves as a catalyst for our aggressive growth plans, Acronis 10 Cyber Protection Products, across our global profiles. You will be capable of managing internal stakeholders, setting expectations, and educating peers, as well as both developing strategies and rolling up your sleeves to implement them. This role is a member of the Digital Marketing Team, reporting to the Manager of Digital Media. You will be expected to have an excellent understanding of current best practices, as well as where the social media marketing industry is headed. You should be a persuasive communicator, evangelizing the value of Social Media amongst internal stakeholders, and helping regional teams understand the opportunities their local accounts provide.

    WHAT YOU'LL DO

    • Translate business efforts and focuses to create a robust strategy for Acronis global accounts, including balancing multiple priorities across different internal teams
    • Work with copywriters and designers to ensure content is informative and appealing
    • Advise local regional marketing team members on social media best practices by platform as needed
    • Ability to conduct in-depth content audits and analyze Acronis Social Media performance, identify issues, find root causes, and experiment with solutions to improve performance at scale. Communicate Social Media performance and initiative status to stakeholders in weekly business reporting.
    • Manage critical cross-functional relationships with developers, product marketing, performance marketers, content marketing, designers, SEOs, public relations, communications, and other teams in multiple regions to ensure alignment in global business messaging and branding
    • Demonstrate ability to map out a comprehensive social media marketing plan. Drive strategies that are proven by testing and metrics.
    • Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
    • Monitor trends in social media tools, applications, channels, design and strategy.
    • Work with the Digital Media Team to grow our efforts and mature our current strategy in alignment with our business goals and direction
    • Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
    • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, and social advertising campaigns
    • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results
    • Analyze key metrics and tweak strategy as needed
    • Compile reports for management showing results (ROI)
    • Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).

    WHAT YOU BRING

    • 5 years of social media strategy, post-development, and customer service across Facebook, Instagram, LinkedIn, Twitter, Reddit, and YouTube.
    • 5 years experience working in a technical, B2B environment
    • Comfort managing creative resources to develop content in support of social media strategies
    • Good understanding of social media KPIs beyond simple in platform engagement metrics
    • Strong reporting skills and metric-minded behavior
    • History of developing organic and paid social strategies that lead to strong follower and engagement growth across all platforms
    • Fluent in both verbal and written English
    • Experience with social community management and/or public relations preferred
    • Direct paid social media management and experience preferred
    • Understanding of common tools, such as Google Analytics, Hootsuite, BuzzSumo, GaggleAMP, Brand24, and other management and reporting tools.
    • Design experience, proficiency in Adobe Creative Suite
    • Deep understanding of B2B marketing, with Business Applications (SalesForce) a plus
    • Proven record of translating internal business language to consumer and business-facing external messaging
    • Possibility of business trips within the US and internationally

    WHO WE ARE

    Acronis is revolutionizing cyber protection by unifying backup, disaster recovery, storage, next-generation anti-malware, and protection management into one solution. This all-in-one integration removes the complexity and risks associated with non-integrated solutions and offers easy, complete and reliable data protection for all workloads, applications, and systems across any environment—all at a low and predictable cost.

    Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis now has more than 2,000 employees and offices in 34 locations worldwide. Its solutions are trusted by more than 5.5 million home users and 500,000 companies, and top-tier professional sports teams. Acronis products are available through over 50,000 partners and service providers in over 150 countries and 26 languages.

    Our corporate culture is focused on making a positive impact on the lives of each employee and the communities in which we live. Mutual trust, respect, personal achievement, individual leadership, and a belief that we can contribute to the world every day are the cornerstones of the Acronis Team.

    Acronis is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.

     

    #LI-CW1

  • 1 Month Ago

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Fitness Sales Coordinator/Social Media Coordinator
  • Club 600/Home of CrossFit 600
  • Bedford, MA PART_TIME
  • Club600/Home of CrossFit 600 is a 13,000 sq ft fitness facility in Bedford MA offering a full array of fitness equipment, group fitness classes, CrossFit classes, personal training, nutrition, and phy...
  • 28 Days Ago

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4.3. Sr. Financial Analyst
  • Phoenix Tailings
  • Burlington, MA FULL_TIME
  • About Phoenix TailingsPhoenix Tailings is the world’s first clean mining and metals production company. Each year, the mining industry discards over 200 billion tons of waste (tailings) and produces m...
  • 8 Days Ago

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Visiting Faculty - Digital Media
  • UMass Lowell
  • Lowell, MA FULL_TIME
  • General Summary of Position: The Digital Media Program and the Art & Design Department at The University of Massachusetts Lowell invites applications for a full-time Visiting Faculty position to start...
  • 19 Days Ago

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Library Media Assistant
  • Acton Boxborough Regional School District - McCarthy-Towne School
  • Acton, MA FULL_TIME
  • PLEASE APPLY THROUGH OUR APPLITRACK PROGRAM ON WWW.ABSCHOOLS.ORG Description: Oversee library and provide direct instruction to K-6 students. Qualifications: High School diploma 2 years of college req...
  • 27 Days Ago

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District Manager
  • Media News Group
  • Chelmsford, MA FULL_TIME
  • Summary: The Lowell Sun is looking for a District Manager. As a District Manager, you will play a crucial role in leading and managing multiple branches within your assigned district. Your main respon...
  • 10 Days Ago

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0 Social Media Analyst, Sr. jobs found in Lowell, MA area

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Digital Marketing Account Manager - Onboarding
  • C-4 Analytics
  • Wakefield, MA
  • Digital Marketing Account Manager - Onboarding: REMOTE / Hybrid (Wakefield, MA) C-4 Analytics C-4 Analytics is a fast-gr...
  • 3/28/2024 12:00:00 AM

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Market Research Analyst II
  • Boston Childrens Hospital
  • Boston, MA
  • Job Posting Description Working with the Director of Market Research and Customer Insights, The Market Research Analyst ...
  • 3/28/2024 12:00:00 AM

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Senior Director Monetization Lead, Specialty Retail
  • Merkle
  • Boston, MA
  • **Senior Director Monetization Lead, Specialty Retail** - All Openings Location: Boston, MA. Company Description: Merkle...
  • 3/28/2024 12:00:00 AM

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Retail Sales Manager
  • Brilliant Earth
  • Chestnut Hill, MA
  • Retail Sales Manager - Chestnut Hill The Retail Sales Manager will build, lead and mentor a team of dedicated Customer E...
  • 3/27/2024 12:00:00 AM

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Business Development Representative
  • Creatio
  • Boston, MA
  • Creatio is a global vendor of one platform to automate industry workflows and CRM with no-code and a maximum degree of f...
  • 3/25/2024 12:00:00 AM

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Senior Product Marketing Manager-Data Security at Impervia in Remote
  • Careerbuilder
  • Framingham, MA
  • Senior Product Marketing Manager-Data Security at Impervia in Remote Storytelling - Ability to use persuasive and compel...
  • 3/25/2024 12:00:00 AM

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Marketing Coordinator (Hybrid) - Boston, MA
  • Tetra Tech, Inc.
  • Boston, MA
  • As part of Tetra Tech's High Performance Buildings Group, we bring together the expertise of talented engineers, commiss...
  • 3/25/2024 12:00:00 AM

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Senior Actuarial Analyst/ Consultant - Disability, Absence, Health & Welfare - Remote
  • D.W. Simpson
  • Boston, MA
  • No long hours, flexible scheduling, and the ability to work from home. Well-established Consulting client is seeking a h...
  • 3/24/2024 12:00:00 AM

Lowell is a city in the U.S. Commonwealth of Massachusetts. Located in Middlesex County, Lowell (along with Cambridge) was a county seat until Massachusetts disbanded county government in 1999. With an estimated population of 109,945 in 2014, it is the fourth-largest city in Massachusetts, and the second-largest in the Boston metropolitan statistical area. The city is also part of a smaller Massachusetts statistical area called Greater Lowell, as well as New England's Merrimack Valley region. Incorporated in 1826 to serve as a mill town, Lowell was named after Francis Cabot Lowell, a local fi...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Social Media Analyst, Sr. jobs
$100,130 to $132,137
Lowell, Massachusetts area prices
were up 1.6% from a year ago

Social Media Analyst, Sr. in Charleston, SC
An analyst looks at the data to derive insights that are passed on to the social media manager and creative teams to help them build brand awareness.
February 08, 2020
Social Media Analyst, Sr. in Melbourne, FL
Pick 3 companies in a field that you are interested in and find out everything you can about them on social.
January 09, 2020
Social Media Analyst, Sr. in Denver, CO
As a Social Media Analyst, your primary role would be to monitor and track all social activities and read, respond and route social media comments made by users to support a client’s social media campaign.
January 04, 2020