Social Media Analyst, Sr. collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Being a Social Media Analyst, Sr. monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Additionally, Social Media Analyst, Sr. creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. The Social Media Analyst, Sr. work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Social Media Analyst, Sr. typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
Who We Are
As a 100% independent and 100% employee-owned agency, we are driven by an independent spirit and believe in the power of the collective. We foster a culture that enables and expects all departments to make our brands impossible to ignore.
What You’ll Do
The Sr. Media Manager – Digital Investment (Paid Social) will work closely with the Media Supervisor to create a comprehensive social media strategy. They will oversee optimizations, analysis, and tactical execution, utilizing their social platform activation, planning, and testing expertise. The ideal candidate should have critical and analytical thinking skills while organizing, optimizing, and providing algorithmic solutions for paid social accounts. A passion for quantitative analysis and an affinity for innovation and statistics is strongly preferred. Experience in other Digital Investment channels, such as Search & Programmatic, is preferred, and a willingness to learn across these disciplines is required.
22squared believes that each employee plays an integral role in the overall success of our agency. Because of that, an employee’s contributions should not be limited by the responsibilities listed in a job description. This job description is designed to outline the primary duties, qualifications, and job scope, and it does not limit the employee to only the key responsibilities identified.
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