Social Media Analyst, Sr. collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Being a Social Media Analyst, Sr. monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Additionally, Social Media Analyst, Sr. creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. The Social Media Analyst, Sr. work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Social Media Analyst, Sr. typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
Responsibilities for this position include creating the ongoing success of FSM’s client partners in social media platforms and email marketing. More specifically, the role is responsible for overseeing the development and implementation of social and email marketing strategies, focusing on organic social media marketing, email marketing, and is a contributor to the success of paid social media. Embracing FSM’s core values, the ideal Social Media Content Strategist candidate for FSM understands social strategy, audience marketing, research and analysis, content creation, best practices for content performance, and reporting/analysis.
FSM’s ideal Social Media Content Strategist must have:
Measure: Effectiveness of strategies, audience growth, content performance.
Skill Set
Education and Experience
Full Spectrum Marketing provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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