Social Media Analyst, Sr. collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Being a Social Media Analyst, Sr. monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Additionally, Social Media Analyst, Sr. creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. The Social Media Analyst, Sr. work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Social Media Analyst, Sr. typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
40 hours per week, 12 months
Anticipated hiring hourly pay range: $18.27-$20.67
REPORTS TO: Director of Marketing Communications
MISSION IMPACT:
Houghton University provides an academically challenging, Christ-center education in the liberal arts and sciences to students
from diverse traditions and economic backgrounds and equips them to lead and labor as scholar-servants in a changing world.
The Social Media Specialist will elevate the brand and nurture relationships with the constituents of Houghton University using
social media campaigns.
Essential Functions:
This position will partner with other marketing team members to implement an integrated marketing strategy, with primary
responsibility for:
of Houghton University among key audiences of prospective students, their families, and alumni through creative use
of graphics, video, and post captions.
o Seeks out student, faculty, staff, and alumni stories central to campaigns as well as marketable data and points
of pride.
o Develops engaging content following best practices for each social platform to maintain a regular posting
schedule.
o Works closely with Graphic Designer and Content Marketing Specialist to develop video, photo, and graphic
content.
accessibility guidelines.
o Support and work collaboratively with departmental content creators in their social media initiatives, providing
best practices, policy adherence, and resources to engage and grow audience in alignment with university-wide
marketing campaigns. Develop and implement social media training.
o Assist with monitoring and responding to crisis situations following the crisis communications plan.
impact of social presence.
o Assess paid and organic social media strategy in alignment with goals for enrollment, advancement, and a
positive student community experience, tracking and reporting on sentiment, reach, engagement, conversions,
risk factors, and other indicators.
o Remains current with trends and accessibility best practices in social media platforms and tools, making
recommendations for content strategy on existing channels, and/or creation of presence on new channels, in
line with marketing efforts.
o Routinely solicits feedback from current students to influence social media content and guide content strategy
and execution.
Success Profile:
The successful candidate will exhibit the following characteristics:
institutional goals.
imagery and engaging design.
tracking and coordinating production and approvals.
simultaneously.
Statement of Requirements:
Snapchat, Twitter, TikTok, and Sprout Social.
adjust to changing priorities for multifaceted projects with limited supervision.
Houghton University is fully committed to a culturally diverse faculty, staff and student body.
Successful candidates will evidence similar commitments.
Houghton University is a Christ-centered, liberal arts and sciences institution of The Wesleyan Church, an evangelical
holiness denomination rooted in the teachings of John Wesley. All employees are expected to share a set of values,
convictions, and commitments that guide our life together. The University expects that all faculty and staff will respect
the University’s Vision of our Common Life, Doctrinal Statement, Wesleyan beliefs and core values, and adhere to its
lifestyle expectations.
Application Procedure:
To apply please submit the following materials via email to: jobs@houghton.edu.
(1) Cover Letter
(2) Resume
(3) 3 References
(4) Answers to the following questions:
Please review the following documents:
https://www.houghton.edu/a-vision-of-our-common-life/
https://www.houghton.edu/doctrinal-statement/
https://www.wesleyan.org/about/our-beliefs
1. Please provide a brief description of your journey to personal faith in Jesus Christ and subsequent growth.
2. Please identify the church where you currently attend. In what ways are you currently participating in your local
church or fellowship?
3. Are there any areas of Houghton’s beliefs or practices that you find challenging or problematic? If yes, please explain.
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