Social Media Analyst, Sr. jobs in Binghamton, NY

Social Media Analyst, Sr. collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Being a Social Media Analyst, Sr. monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Additionally, Social Media Analyst, Sr. creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. The Social Media Analyst, Sr. work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Social Media Analyst, Sr. typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)

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Social Media Specialist
  • Ithaca Tompkins County Convention and Visitors Bureau
  • Ithaca, NY FULL_TIME
  • Visit Ithaca, a division of Tompkins Chamber, and the official destination marketing organization of Tompkins County, is hiring! We are seeking a motivated team member in our Social Media Specialist role, to support our mission with planning, content execution, and reporting on a portfolio of campaigns and digital projects following the Visit Ithaca annual work program. This team member will leverage their experience, knowledge, and skills to define and execute social media communications following multiple organizational brands to an audience of visitors to Tompkins County. In addition to social media channels, the role will contribute to other digital content streams for Visit Ithaca.

    Please see below for additional details on job duties, essential functions, and the candidate profile. Interested parties should submit a resume and complete all assessment questions, to the attention of Erin Rafalowski, Director of Marketing, via Indeed.

    Job Duties:

    · Develop and implement creative strategies based on seasonal themes, relevant brands, and partnerships in alignment with annual work plan.

    · Maintain content calendar with input from marketing team to implement seasonal themes and niche segment goals.

    · Create compelling content and demonstrate experience writing persuasive copy with an awareness of different audience segments.

    · Strategize opportunities to repurpose content across digital platforms and multiple brand campaigns, including contributing content to consumer email campaigns.

    · Manage Crowdriff account for monitoring and utilizing user generated content and requesting repost rights, and assist Director of Marketing with overall managing and organizing digital assets.

    · Assist Communications Manager with monitoring influencer content, and help to identify content collaboration opportunities.

    · Make recommendations for organic and paid campaign strategies, execute paid strategies and/or assist Director of Marketing with working with agencies.

    · Track partner mentions on social media in CRM.

    · Provide monthly and quarterly social media reports, along with monitoring trends on an ongoing basis to make recommendations to Visit Ithaca and tourism partners.

    · Contribute creative ideas for social media and content in support of sales department work plan.

    · Ensure that CVB content is representative of and speaks to diverse populations

    · Assist with researching, writing and/or updating blog posts (2-4 per year), including content suggestions based on social media trend insights.

    · Create graphics following Visit Ithaca brand(s) to enhance social sharing and email campaigns.

    · When advantageous, collaborate cross-departmentally among Chamber and CVB teams to leverage available resources, knowledge, and tools in the interest of efficiency and service to our visitors, tourism partners, and Chamber members.

    Essential Functions

    This role is a combination of desk work (hybrid in-office/remote) and onsite, hands-on work that requires time moving about an office and/or an event or meeting in both indoor and outdoor settings. Off-site meetings around the county are scheduled as needed. Work is completed in digital formats individually and in collaborative groups. Social capacity includes small meetings, networking at small and large events, and one-on-one in-person and/or digital communications with team members, tourism partners, and service providers.

    Technological systems and platforms used include Microsoft Office (Word, Excel, Outlook, Teams); Zoom/virtual environments; PowerPoint; Adobe Suite; Canva; Simpleview/CRM database; Constant MailChimp/email platform; social media apps/management software, CrowdRiff.

    All staff members are expected to participate in regular staff training sessions and team development opportunities, pursue professional development opportunities deemed mutually beneficial to the individual and organization and as budget allows, and to participate earnestly in diversity, equity, and inclusion educational offerings and discussions.

    As part of our values, we seek to provide an inclusive, accessible workplace and encourage communication of necessary accommodations to remove barriers and make our employment relationship a successful one.

    Candidate Profile & Position Requirements

    Experience & Education: At least two years’ social media marketing experience required. High school degree required, industry-relevant higher education or certifications preferred. Brand management competency required; content development experience required; social media account management experience required.

    Desired Characteristics: This role is ideal for someonewho is adept at identifying, developing, and executing branded social media content. Strong oral, visual, and written communications skills; and taking initiative and exercising creativity are integral. Effective time management, attention to detail, planning, and organizing are necessary. The ability to lead and manage projects independently is desired. A commitment to understanding the benefits of a workplace culture encouraging and elevating diversity, equity, and inclusion is essential.

    Performance Factors:

    Overall goals for the role will include:

    · Quality and frequency of social media posts

    · Engagement across channels

    · Growth in social media following

    The Chamber is an equal opportunity employer with a commitment to prioritizing diversity, equity, and inclusion; candidates who share these values and who can support us in achieving our goals in this area are encouraged to apply.

    Job Type: Full-time

    Pay: $21.32 - $23.35 per hour

    Benefits:

    • 401(k) matching
    • Dental insurance
    • Employee assistance program
    • Flexible schedule
    • Health insurance
    • Health savings account
    • Life insurance
    • Paid time off
    • Professional development assistance
    • Vision insurance

    Schedule:

    • 8 hour shift

    Supplemental pay types:

    • Bonus opportunities

    People with a criminal record are encouraged to apply

    Application Question(s):

    • If you were to recommend three places to visit in Tompkins county, what would they be, any why?
    • Please share a circumstance where you have successfully represented a product, service, or organization on a social media platform.

    Ability to Relocate:

    • Ithaca, NY 14850: Relocate before starting work (Required)

    Work Location: Hybrid remote in Ithaca, NY 14850

  • 22 Days Ago

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Social Media Manager
  • The Mom Project
  • Johnson, NY FULL_TIME
  • The Mom Project is excited to partner with our client, TSC Construction, located in ADDRESS. 123 Brown Street Johnson City, NY 13790 ! They are looking for a Social Media Manager to join their team. T...
  • Just Posted

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Social Media Customer Service
  • Woolx
  • Endicott, NY FULL_TIME
  • Have a career and not just a job with Woolx ! Woolx makes some of the finest and most comfortable Merino wool clothing on the planet! Our customer service sets the standard for all others. ***********...
  • 13 Days Ago

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STUDENT-LGBTQ Center Student Coordinator for Social Media
  • Student
  • Ithaca, NY PART_TIME
  • The LGBTQ Center Student Coordinator for Social Media supports the promotion of LGBTQ Center events, services, and offerings, with a focus on social media publicity and engagement. LGBTQ Center studen...
  • 18 Days Ago

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Sr Financial Planner and Analyst
  • i3 Assembly
  • Binghamton, NY FULL_TIME
  • i3 Assembly is a provider of innovative high quality electronic solutions. In this full time position, you would be eligible for participation in our benefits and welfare plans, which include health, ...
  • 28 Days Ago

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Ticket Sales and Social Media Content Manager - Binghamton University
  • Binghamton University
  • Binghamton, NY FULL_TIME
  • Location: Binghamton, NY Category: Athletics Posted On: Fri Jul 28 2023 Job Description: Budget title: Senior Staff Assistant (SL-3) Salary: $50,000 - $60,000 Binghamton University is a NCAA Division ...
  • 9 Days Ago

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0 Social Media Analyst, Sr. jobs found in Binghamton, NY area

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School Monitor (Continuous Recruitment)
  • Broome-Tioga BOCES
  • Binghamton, NY
  • Responsibilities: + Assists teachers in supervising playground, lunch period, etc. + Oversees and maintains order in cla...
  • 3/28/2024 12:00:00 AM

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Nursing Instructors (Part-Time) (Continuous Recruitment)
  • Broome-Tioga BOCES
  • Binghamton, NY
  • Responsibilities: Nursing instructors to work within our Adult Education Health Programs (Licensed Practical Nurse, Phle...
  • 3/28/2024 12:00:00 AM

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Informatic Clinical Specialist - Informatics - Full Time
  • Guthrie
  • Binghamton, NY
  • Analyzes, manages and communicates health information through clinical information systems and applications. Education/L...
  • 3/28/2024 12:00:00 AM

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Psychologist
  • ADHD & Autism Psychological Services and Advocacy
  • Binghamton, NY
  • Psychologist Binghamton, NY, NY (http://maps.google.com/maps?q=1031+E.+Fayette+St.+Syracuse+NY+USA+13210) Apply Descript...
  • 3/28/2024 12:00:00 AM

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P-Tech Summer Bridge Teachers
  • Broome-Tioga BOCES
  • Binghamton, NY
  • July 8-July 25, 2024 MAJOR RESPONSIBILITIES: + Health, Math, Science, Engineering, Computer Science Education + Work wit...
  • 3/28/2024 12:00:00 AM

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Retail Sales Associate- FT
  • Boscov's Department Store, LLC
  • Binghamton, NY
  • Boscovs Retail Sales Associate Use your Retail Sales background to launch an exciting career in retail with one of the n...
  • 3/28/2024 12:00:00 AM

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Administrator for Instructional Support Services
  • Broome-Tioga BOCES
  • Binghamton, NY
  • MAJOR RESPONSIBILITIES: + Plan and coordinate professional learning, in collaboration with the Professional Learning & I...
  • 3/28/2024 12:00:00 AM

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Plumber - Plant Services - Full Time
  • Guthrie
  • Binghamton, NY
  • Position Summary: Installs, repairs, and maintains air, gas, water, and sewer pipes, fittings, and fixtures. Identifies ...
  • 3/28/2024 12:00:00 AM

Binghamton /ˈbɪŋəmtən/ is a city in, and the county seat of, Broome County, New York, United States. It lies in the state's Southern Tier region near the Pennsylvania border, in a bowl-shaped valley at the confluence of the Susquehanna and Chenango Rivers. Binghamton is the principal city and cultural center of the Binghamton metropolitan area (also known as Greater Binghamton, or historically the Triple Cities), home to a quarter million people. The population of the city itself, according to the 2010 census, is 47,376. From the days of the railroad, Binghamton was a transportation crossroads...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Social Media Analyst, Sr. jobs
$88,463 to $116,740
Binghamton, New York area prices
were up 1.5% from a year ago

Social Media Analyst, Sr. in Charleston, SC
An analyst looks at the data to derive insights that are passed on to the social media manager and creative teams to help them build brand awareness.
February 08, 2020
Social Media Analyst, Sr. in Melbourne, FL
Pick 3 companies in a field that you are interested in and find out everything you can about them on social.
January 09, 2020
Social Media Analyst, Sr. in Denver, CO
As a Social Media Analyst, your primary role would be to monitor and track all social activities and read, respond and route social media comments made by users to support a client’s social media campaign.
January 04, 2020