Social Media Analyst, Sr. collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Being a Social Media Analyst, Sr. monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Additionally, Social Media Analyst, Sr. creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. The Social Media Analyst, Sr. work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Social Media Analyst, Sr. typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
OrthoVirginia is seeking a talented and creative Social Media and Web Specialist to join our Marketing team!
The Social Media and Web Specialist supports content marketing and partnership needs through comprehensive management of all OrthoVirginia social media channels and regular updates of the OrthoVirginia website.This role reports to the Manager, Digital and Social Media and works collaboratively with team members to develop and execute social media strategies and tactics.
Must have a creative spirit and independent work ethic to source, manage, and publish original, high-quality content for social media and for the website. If you are passionate about healthcare, social media, and creating compelling content, this role could be the perfect fit!
The Social Media and Web Specialist will collaborate with the Digital and Social Media Manager to identify and grow social media audiences, groups, and conversations across all social channels and keep the website up-to-date.
This role will build relationships with OrthoVirginia team members to share their stories digitally and educate patients with relevant, useful content. Other duties include:
The ideal candidate will possess strong copywriting skills that reflect OrthoVirginia's voice and messaging objectives, must be a self-starter, and must be able to collaborate across teams while also working independently.
Education/Experience:
Remote position, but must reside in the Richmond or Northern Virginia areas. Occasional in-office meetings required.
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