PRODUCT MARKETING MANAGER - STRATHAM, NH - $125,000 15% - RELO EXCELLENT BENEFITS!!!
MUST HAVE:
- 3 plus years of product management and/or development in CPG marketing.
- Brand management experience.
- Bachelor’s degree.
Position Purpose
This individual is responsible for driving and managing the development and delivery of high quality, consumer relevant Lindt products that contribute to accelerating sales during key seasons. This entails providing consumer-based solutions relative to new recipes, formats, packaging, merchandising, and customer specific needs that build upon the Lindt brand equity. This role will lead the development and end-to-end delivery of 1–3-year product innovation pipeline identifying product opportunities applicable across seasons and brands as well as lead the cross-functional team such as Brand Marketing, Commercialization, Insights, Design, R&D, and E-comm to launch impactful products to drive Lindt sales, share, and profitability.
A critical focus of this job will be strong cross-functional team collaboration and management to accomplish key milestones for each product project.
Essential Job Functions/Key Accountabilities
- Seasonal & Gifting Innovation Strategy & Insights
- Support brand strategies with a focus on portfolio effectiveness. Work with the Brand Marketing Teams to develop seasonal & gifting pipelines ensuring products align with brand strategy and meet the needs of the consumer
- Understand and design for omnichannel as well as across brands
- Be the product expert for the brands, staying at the forefront of industry trends, competitive launches, and consumer insights
- Support the preparation of regular business and innovation updates to key stakeholders and senior leaders
- Product Management & Development
- Lead the management and development of new product launches to meet the needs of the consumer, maintain Lindt brand and quality standards, and achieve financial objectives (sales, COGs, and profitability) as set forth by a Brand Manager
- Provide clear leadership and foster effective cross-functional team collaboration (R&D, Packaging, Purchasing, and Creative) to bring products to market together successfully, on time in full of concept & product ideation, to feasibility assessment and testing through final item set-up
- Ensure projects are being managed effectively, stage gates are on track, and launches are delivered on time meeting objectives
- Evaluate international Lindt portfolios, staying informed and being ready to exploit as appropriate, international SKUs or recipes that may meet the objectives of the brand team
- Update and communicate project information status as needed with key stakeholders, including obtaining all required approvals as well as flag and address potential project delays
Commercial
- Accountable for the delivery of agreed upon innovation targets with P&L responsibility of innovation & renovation workstreams
Position Qualifications:
Skills & Knowledge
- Proven successful experience developing products and portfolios in a fast-moving, CPG environment at Brand Manager level.
- Strong project management experience leading product innovation & renovation workstreams.
- Ability to manage multiple priorities effectively.
- Data-driven & analytical turning insights into action.
- Consumer centric.
- Strong business ownership.
- Cross-functional leadership & collaboration.
- P&L understanding.
Experience
Required
- 3 plus years of product management and/or development in CPG marketing
Preferred
- Brand management experience
Education
Required
Preferred
Other Requirements