Search Engine Optimization Specialist monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Being a Search Engine Optimization Specialist utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Additionally, Search Engine Optimization Specialist requires a bachelor's degree. Typically reports to a manager or head of a unit/department. The Search Engine Optimization Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Search Engine Optimization Specialist typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Blue Ridge Heating and Air is seeking an entry-level Digital Marketing Optimization Specialist with high energy and a strong appetite to learn, to provide core function support for:
This role will work closely with our outside digital marketing partner to become a primary point of contact for them. This role will also provide lead analysis to the sales personnel and perform post-deal analysis on wins/losses to enable continuous improvement in our marketing approach and spending. Content creation may involve visiting the job site and capturing photos, videos, technician interviews, and customer testimonials to be used on social media and YouTube channels.
This role will be an average of 25 hours per week.
The ideal candidate will have Meta and/or Google certifications. Previous HVAC marketing experience is a plus.